3 Ways to Improve Your Website in 2018
Feb 09, 2018

With the new year comes the opportunity to reflect on the past and identify ways to make improvements so that the following year is enhanced and more productive. Typically, we apply this introspection to our personal lives with changes to diet, exercise regimen and the setting of goals to aspire to, but we should also apply these same principles of innovation to our businesses, and what better place to start than the face of business: the company website. Here are 3 ways to improve your website in 2018.

1. Website usability

You want visitors to your website to be able to navigate through the pages of your website with ease and efficiency. Review the user experience that your website provides. It is easy to overcomplicate your website with too much information that drowns the call to action in an excess of text. Less is more: remove distractions. Be selective about the information that you are displaying, and how you display it. The visitors need to have a clear path to take them to the information or product that they are seeking. You want your website’s usability to lead to conversions, so make sure that your call to action is clear and direct.

A consistent style across the websites pages, not only supports your brand’s credibility through the display of logo and the choice of colors that you use, but it increases the readability and comprehension of the information that you are displaying. It allows the visitor to access the information that they want quickly.

Improving your website’s usability from the visitor’s perspective will help your search engine rankings. Google likes pages that are relevant and informative to the searchers. If your visitors are quickly clicking through pages trying to find the information that they are seeking, their actions tell Google that your site is not providing them with value.

2. Website performance

Performance is an essential aspect to the success of your business’s website. You may be very happy with the design of your website, and the information that it can potentially provide your customers and clients, but if it is slow to upload and has frequent downtime, your efforts will be thwarted. Ensure that the cloud hosting service that you choose for your business can support the demands that are made on it is a crucial area to review. You need to have an agile solution and theaccessgroup.com is one such company that can host your website and protect your company data.

3. Website ranking

The aim of the game is to get your business website as highly placed on the search engine ranking pages as possible. If you have addressed your website’s usability and performance, you now need to concentrate on the quality and construction of the content that you are posting. The content needs to be regularly updated and specifically targeted to engage the audience to improve your site’s relevance and authority. Identify keywords that will attract the visitors, but don’t sacrifice good writing for SEO – remember Google wants quality!

Complete an audit of the metadata and alt tags that are currently in your website; they need to be concise and descriptive. They collectively provide the search engine bots the information that it needs to understand the content that you have displayed to rank your pages.

Photo by Igor Miske on Unsplash