Secrets Of Brand Growth With Social Media
 
Jan 02, 2016
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Social media will stay for longer than assumed period and this is something to cheer for small and medium sized entrepreneurs. It is important not to miss the opportunity if you really want to grow. It is also important to become an expertise to gain more from the social platforms. If not, it is suggested to take the help of social media services.

However, below are some important points to remember:

Identify goals

Mission is important and your company too has one. But remember that every mission has a goal and the positive outcome of it is to become popular on the Internet, among your potential customers.

Brand clarity

Be very focused on the clarity of your brand. Answer yourself what do you do, who do you help and what do you want. Once these questions are answered, you are very clear about your brand and you can forward the same clarity to your audience or potential customers.

Connect and build relationships

Trusted relationship is what counts. Connect with your audience based on the policy of building trusts. For this, you must truly converse and engage with people on social platforms before they start trusting you. One of the best ways to connect is by using groups inside of social media platforms such as LinkedIn, Google+ and Facebook.

Similarly on social sites likes Pinterest and Instagram too you can connect with your potential audience. Twitter too helps in achieving goals. You need to be very active and very engaging on these platforms to grow.

Create action plan

This is very important. You need to create action plans for your brand on social media. You must know how the marketing on the platforms work and work out accordingly.

Grab a social media company. Talk to them with your plans and growth destination. They will suggest you how to do. Once you are satisfied with their ability, hire them or outsource the work to them and relax. They will do all the needful and you concentrate on your core business.

 
 
5 Reasons Why Online Shopping Is Preferred Over Offline Shopping
 
Nov 23, 2015
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Shopping has become a hassle free cake walk today! Especially, now with online shopping and banking, you can go about splurging your money on a shopping spree without moving an inch. Purchases are just a click away. The varieties are endless. Speedy deliveries. Return and exchange policies and so much more. The advantages never end, do they? Let’s find out the top five ways why online shopping weighs out offline shopping!

1. Find everything at a click

Finding a thing online is much less complex than hunting it down in the area store. In a store, you have to filter for the thing you require; in case it's not there, you may need to visit a couple of other stores, which is tiring and dreary. Regardless, online you can shop without quite a bit of a stretch journey for any thing by using the web page's request highlight.

2. Cheap deals all day long

Products are frequently less costly online than they are in stores. There are a couple of clarifications behind this including no store rental, variable cost, miscellaneous other reasons. In addition to that, you don't have to waste your time going to stores, searching, spotting items and staying in lines. You can shop hassle free on the world wonder web!

3. Shopping online gives you access to a more broad extent of options

You have a fantastic chance of choice when you shop on the web illustrated by top e-commerce stores like Snapdeal, Flipkart, Freecharge, Paytm, Jabong and more That pretty much says it all. The Internet gives a significantly broader extent of things than that in any close-by store. Customers are more than fulfilled. These days, shopping online is to a great degree tried and true. Merchants are viewed as capable by customer feedback and overviews. Without a doubt, even in online stores where you buy from distinctive customers.

4. It's less difficult to pursue for an exceptional deal

You will in like manner have the ability to value the chance of quality flexibility. On the off chance that, you don't lean toward the expense of a thing from an online shop, you can change to another store conveniently. Also, sites like Freecharge never run out of deals and availing them is very easy!

5. Finding uncommon items and keeping up privacy

Shopping online is extremely useful in obtaining extraordinary things. Also, there are a couple of things that you essentially would incline toward not buying publicly. You can buy any kind of thing online while keeping up your security.

 
 
Why focusing on delivering more value to Customers is key for Coupon and Deal aggregators as India's couponing Industry picks up pace
 
Nov 20, 2015
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Couponing has consistently been one of the most popular means of customer acquisition among retailers and service providers across Europe and North America. However, couponing never had a great role to play in Indian purchasing behavior until recently. With the country’s e-commerce, m-commerce and more recently hyper-local sectors now exploding with activity, couponing has suddenly found attention. This has resulted in the coupon market becoming overcrowded and extremely competitive within a few years.

Huge Growth Rate

In addition to online retailers, companies like Foodpanda, Uber and Ola, with significant budgets for incentivization and customer acquisition have fueled this unprecedented growth. Add to that, the fast growing Indian startup ecosystem and you have an extremely lucrative coupon distribution market with over 150 companies competing. However, since the growth may have been slightly puffed up by the excessive infusion of funds into startups, it will be interesting to see how the competition shapes up once the dust settles.

Mobile

Another important factor for Indian couponing companies to consider is the increase in consumer preference of mobile over desktop for purchasing. While cab services such as Ola and grocery services like Grofers are already available only on mobile, more retailers are considering moving to a mobile-only model. The recent announcement by Flipkart about their plan to become a mobile-only portal may have surprised many, but they have good reasons to make that bet. The fact that mobile surpassed desktop in 2015 for the first time in global sales and especially in India may help understand their decision to some extent.

There is no longer doubt that Mobile is the way forward for online retailers and service providers for reaching customers. With each passing day, more Indian consumers are making purchases from their smartphones. And with the consistent rise in smartphone and internet penetration into India, this behavior is only expected to increase. It will be interesting to see how couponing companies will fit into this trend.

The customer base for coupon and deal aggregators in India is usually price and value sensitive. Take GrabOn for instance, a Hyderabad based coupons portal that within less than 2 years, successfully captured a major chunk of the market. The company offered more value to customers than competitors, with exclusive coupons and real time notifications. The fight to the top will however, be an entirely different one on the mobile front. Focusing on customers, however, might still continue to drive innovation in the industry.

 
 
What services can be provided for online shopping?
 
Oct 11, 2015
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There are many stores available in the internet today through which we can buy anything today. Online shopping has become very popular among the people today. They can purchase each and everything today easily through the online. The trend of the online shopping has become that much popular that even vegetable are available online today. The major advantage of the online shopping is that you can purchase whatever you want to purchase today in reasonable and discounted price. If we see the difference of the market price and the online price we can see it very clearly that online price is cheaper than the market price.

Let’s understand the working of the online shopping:

Online stores is work in one principle and that is to give the better service to the people. If we think that why the price of the online products are less than the market price, it is because the market price is included with various taxes like: vat, service tax and so on whereas the online shopping provides the services direct to the customer without the help of the third person in the market. This is the reason why the market rice is more than the online price.

That is the reason why the most of the people prefer today to do online shopping rather than going to the market. There are many online companies like: ebay where you can get the huge discounts on the products. Ebay India Offers the huge and wide range in the different products whether it is electronics, grocery, furniture, clothing and so on.

Following are the services provided online for shopping:

1. Shopping: the main services provided by the online websites are the shopping only. They provide the various option to shop online through which you can shop anything. You shop for the clothes, electronic items, furniture and so on. You can shop for the whole family members also. There is wide range of the clothes in various brands.

2. Discounts: discounts are also offered by the many online companies. You can ge the huge discounts during the festive and wedding season through which you can save your money.

3. Payment mode: payment mode is totally depending upon you whether you want to pay by the credit cards or to cash on delivery. You can choose any payment mode. You give the amount for the product when it is delivered at your home is the cash on delivery.