JMAMONI Lifestyle & Etiquette Institute Pte. Ltd.

Company History

Before expanding into a lifestyle & etiquette institute, JMAMONI was a purely fashion brand in menswear, founded in Berlin-Germany in 2010. Throughout the years, the fashion brand developed and expanded into a Lifestyle Brand, ETIQUETTE & STYLING for both men & women. The last component of the lifestyle brand, HEALTHY LIVING, was born through the founder’s personal traumatic experience which led her to years of self-studies and self-experiment on healthy lifestyle. Today, the founder Juliana, a top expert, can accommodate you in a professional manner and give you the satisfying results you desire.


We are a unique institute that provides training/workshops and consultancy in Contemporary Etiquette, Styling and Nutritional Advice, for Businesses and Individuals alike. JMAMONI Lifestyle & Etiquette Institute runs a variety of courses in Mastering Soft Skills, Empowering your Life Confidence (e.g. through Emotional Intelligence) in your Personal and Career Development and to make you poised in any given social and business situation. The Institute tackles Key Lifestyle worries and concerns, especially in Singapore, as cited by Expat Living Magazine.


The founder Juliana is a friend, an opinion leader and a top expert (nicknamed “The Life Guru” by Expat Living Magazine). She is excellently equipped to share with you her diverse global experiences and secrets with joy as well as offer a highly competent emotional intelligent personality. The JMAMONI Way is to offer our clients a global and easy-to-understand approach to integrate our Lifestyle Components (Contemporary Etiquette, Styling, Healthy Living – under the motto – LOOK Good, ACT Good, FEEL Good) into your daily life in order for you to stand out and succeed. We believe in lifetime quality, we believe in long-term relationships, we believe in sharing love and knowledge in Soft Skills – for the sake of a better world.



Turning her passion into her profession, Juliana, the German-Ghanaian with Italian gene, Founder and Director of JMAMONI LIFESTYLE & ETIQUETTE INSTITUTE of Singapore, a BA graduate in Economics, who lived in Africa, Europe, US and now in SEA, always had and have the desire to help and encourage people since her early teen. The Author and Opinion Leader also holds a degree in Hotel Management (Berlin) and a diploma in Men’s Fashion Design (Milan), where she was mentored by a former assistant designer to the acclaimed Gianni Versace. Irene, mompreneur, holds a degree in Art and History and has a diploma in teaching Art. The combination Art and History inspired Irene as all of the different periods and art pieces really influence fashion. “Clothings can offer glimpses into the past and the future” as she said. Irene has always been into fashion but especially drawn to unique fashion. One of her fashion rule is never be overdressed or underdressed! The devoted follower of fashion (popular guest at New York, Milan and London Fashion Week) is a master in enhancing your inner Fashionista, your real Persona with a twist. Both Juliana and Irene share the same vision and values and are advocates of a healthy diet due to their family history and personal life experience.


Juliana, the mompreneur, is not only an internationally recognized Lifestyle Expert (The Life Guru) but also an Opinion Leader. She is a real global citizen who backs up her credentials with over 20 years of working experience. She spent 16 years of it in the International Exhibition and Conference Industry, where she could use her social and economic skills. She was responsible for the Delegation of Executives and Decision Makers worldwide, for the Representatives of the Company worldwide and for the Strategic Business Development of the section Design. She has a diversed background in Hotel Management, the Fashion and Industrial Design. Juliana has not only a highly proven track record in International Circles but also lives and breathes the rules of International Protocol and Contemporary Etiquette in her daily work/life. She stands for the “Etiquette of the 21st Century”, is a member of the International School of Protocol and Diplomacy Brussels and a popular guest in the Media. With this background, both Juliana and Irene are excellently equipped to deal with Contemporary Etiquette and Styling – and therefore also able to certify.

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A unique institute that provides training/workshops and consultancy in Contemporary Etiquette, Styling and Nutritional Advice, for Businesses and Individuals alike
Title Founder & CEO Name Juliana Mamoni
Telephone Fax
E-mail Country Singapore