A World of Flavor to Fill the Halls of Coex this November
 
May 09, 2016
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SEOUL --(ASIA TODAY)-- A world of flavor is coming to Coex this November 2nd – 5th 2016 as Food Week Korea opens its 11th show. Showcasing Korea’s hottest restaurants, vendors, franchises, and some of the best food in the world, Food Week Korea 2016 promises to deliver on its tradition of successful, entertaining, and tasty exhibitions.

Organized by Coex, Korea’s premier exhibition organizer, Food Week 2016 will host a number of international guests including a Turkish pavilion, Chinese pavilion, and an ASEAN Fair dedicated to ASEAN local food. Last year’s ASEAN pavilion saw 100 different companies representing the region, including a number of promotional events and demonstrations. In addition to a range of international guests, trends from the Korean food market will also be on display.

This year’s Food Week theme is “IDEAL”, which stands for Internet, Desserts, Easy, Alone, and Less, and reflects the current food market trends in Korea. Online shopping and app delivery services are transforming consumers’ access to deals, niche offerings and even full meals. Sharing photos of exotic desserts has also become a hot trend in Korea. With more people living on their own, and the busy city life style, the search for easy, ready-made food with little to no artificial ingredients has also become a major trend.

For those with a passion for cakes, pies, and baked goodies, the Seoul International Bakery Fair will be held alongside Food Week Korea. There will be plenty of opportunities to satisfy that sweet tooth and pick up any baking or cookware. Together, the two exhibitions will also hold a number of exciting events including baking shows, cooking classes, and competitions. Coex will also be operating its time-tested 1:1 business matching program to maximize opportunities between exhibitors and qualified buyers.

Last year’s Food Week held a record breaking year with over 900 companies from 31 countries and nearly 80,000 visitors attending the show. An impressive 90% of exhibitors, and 87% of buyers, were satisfied with the shows offering.

Deadline for exhibitor applications is August 30th 2016 and application forms can be found at the website at www.koreafoodweek.com. For more information about Food Week Korea 2016, contact the show secretariat at foodweek.info@coex.co.kr.

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