US wine exports on track for record 2013, sales to China to jump more than 18%
 
Nov 07, 2013
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Californian wine producers stake their claim in Wanchai at Hong Kong International Wine and Spirits Fair

Hong Kong --( ASIA TODAY )-- The United States is on track for record wine exports in 2013 with sales to China expected to surpass the 18% increase registered last year. This would be the fourth straight year of increasing shipments, especially those from California.

Figures from the Wine Institute, an advocacy group based in San Francisco, estimated US$1.4 billion of US wine exports in 2012, with indications from a number of producers that they are on track to do better this year, driven by a strengthening Chinese currency, and a growing middle class who are clamouring for California labels.

The Golden State is responsible for more than 90% of the wine exports and 13 leading producers and distributors from the well-known growing regions, such as Napa, Sonoma, Paso Robles and Temecula, will be attending the Hong Kong International Wine and Spirits Fair at booth 3G-A02, Wines of California Pavilion this week.

Among them will be Beachside Wines, Callaway Vineyard & Winery, Ca’ Del Grevino, Field Vineyards, Four Sisters Ranch - Serena's Vineyard, Keyways Vineyard And Winery, Grand Napa Vineyards, Henry Louis Wines, Spicy Vines, Tristant Vineyards, VinAsia, WineExport.com and a spirit producer, Black Momma Vodka.

Jeff Williamson, Director, California State Trade and Export Promotion (STEP) who is leading the Wines of California Pavilion, commented:

“Recent reports indicate there is a global wine shortage, due to poor weather conditions affecting wine production in Europe This provides a perfect opportunity for California wine exporters to capitalize on growing opportunities in China and other parts of Asia.” said Mr Williamson. “China’s rising middle class is one of the world’s largest and fastest growing wine markets.”

US wineries exported US$74 million dollars to China in 2012 and US$115 million to Hong Kong, which acts as a regional wine trading hub, with 22% exported. Elsewhere in Asia, Japan accounted for US$111 million of exports, Vietnam US$27 million and South Korea US$16 million, according to the Wine Institute.

The Hong Kong Wine Fair will see California exporters showcasing quality-assured wine and spirits products with tasting sessions throughout the show.

Of note is the wine producer Callaway Vineyard and Winery whose wine was famously served to Queen Elizabeth II at the bicentennial event honouring the United States independence from the UK in 1976. Served was a Callaway's estate bottled 1974 White Riesling. This was the first time in U.S. viticultural history that a dry table wine from Southern California was chosen to be served on the east coast at an international diplomatic event. The name Callaway is also famous for being associated with golf with the founder being its namesake also.

About California STEP
The California State Trade and Export Promotion (California STEP) project leverages a statewide network of state, federal, private and non-profit trade promotion organizations to facilitate export promotion, activities, serving targeted industries, to drive exports for small businesses.

Managed by the California Community Colleges Chancellor’s Office Centers for International Trade Development (CITD), the network of STEP Partners implement a range of export promotion programs serving multiple sectors, including: Information & Telecommunications Technologies, Green Technologies, Food and Agricultural Products, California Lifestyle Products, Water Technologies, Scientific Instrumentation, Transportation Equipment and Industrial Machinery.

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Issued on behalf of California State Trade and Export Promotion by Newell Public Relations.

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