A delegation of 27 Taiwanese food companies has drawn the interests of over 760 buyers and found almost US$12 million in business at the SIAL 2016 international food exhibition in Paris held from the 16th to the 20th of October.
The Taiwan delegation was organized by The Taiwan External Trade Development Council (TAITRA). The 27 delegation members exhibited their latest offers at the Taiwan pavilion, which was also organized by TAITRA.
The highlights of the pavilion included fish and squid products, frozen edamame, dried fruit and vegetable chips, fish floss, and Taiwan teas, as well as the innovative "cell competency" freezing technology for preserving the fresh tastes of fruits and vegetables.
With the rising popularity of Asian cuisine in Europe, the pavilion's diverse showcase drew large numbers of interested buyers from the UK, Poland, Russia, Spain, Norway, Germany, the Netherlands, Hungary, and Italy as well as Israel, Brazil, the US, Korea, and Japan.
Taiwan's representative office in Paris, the Bureau de Représentation de Taipei en France, also joined SIAL this year. The office held a welcoming reception at the Taiwan pavilion on the second day of the show and draw eager fans of Taiwan's tropical fruit flavored beers. The beverages became an instant hit among the pavilion's visitors.
The SIAL show is Europe’s largest food and beverage trade show and one of the world's top 3 food expos. This year the show was joined by 7,000 companies from 104 countries.