TAITRA headed to Dubai to promote 2017 eCommerce Expo Asia
May 12, 2017

Taiwan External Trade Development Council (TAITRA) sent a delegation to attend the two-day "Seamless Middle East" event in Dubai from May 1 to 2, in a bid to promote the 2017 eCommerce Expo Asia and help Taiwan's e-commerce businesses tap into the Middle East market.

TAITRA set up a booth in the theme of eCommerce Expo Asia, which attracted hundreds of prospective buyers, such as those from Dubai, the U.K., Egypt, Bahrain, India, Sharjah, Jordan, Iran, Oman and Tunisia, looking for partnerships and opportunities with Taiwanese businesses.

Mr. Mohamed, CEO of E2Business Consulting, an e-commerce service provider hailing from Tunisia, said with the rise of the Southeast Asian market, he hoped that his firm would be able to find Taiwanese collaborators through attending the eCmmerce Expo Asia. Boasting numerous offices based all over the world to provide website solutions, Infobip Enterprise’s sales manager Mr. Vernes says there was a willingness to expand their solution packages in Taiwan, and that he hoped to find a suitable distributor in Taiwan by attending the eCommerce Expo Asia. Founder and CEO of the largest online book retailer in the Middle East Jamalon, Mr. Ala’, also has plans to enter the Southeast Asia market and will seek out a distributor in Taiwan’s eCommerce Expo Asia.

Aside from Taiwan’s Advantech Corporation and Castles Technology Co. attending this year’s Seamless Middle East, other world-known e-commerce enterprises also participated in the event, such as Egypt’s solutions service SOFTWARE GROUP, the United States’ largest e-commerce platform and solution provider Magento, United Arab Emirates’ (UAE) online consumer loyalty solutions provider bebuzzd and U.K. solutions provider Visualsoft.

Seamless Middle East also invited U.S.’s largest big data online business loaning company Kabbage, the largest local e-commerce platform Souq.com, renowned clothing brand American Apparel, Malaysia Standard Chartered Bank, U.S.’ cross-border payment services Flywire and e-commerce platform Ubuy, with its expansion in 19 countries. Over 250 heavyweight speakers gave keynote speeches and participated in discussions, which attracted over 1,000 high-ranking managers all over the world.

Mr. Josh Yates, the event’s organizer’s market development manager, said the current market value of UAE’s e-commerce was US$2.5 billion. While, e-commerce sales ratio compared to brick-and-mortar sales in UAE are also at its lowest worldwide, the e-commerce market in UAE is quickly gaining speed in terms of development, which has not only impacted market share, but destroyed the old models of consumption. For example, the Dubai Mall, boasting the “Mall of the World” title, is currently facing slipping sales figures and the pressure to make the transition to the internet. According to Forest & Sullivan’s survey, UAE will likely achieve total e-commerce market value of US$10 billion in 2018. Industries such as banking and financial services, e-commerce platform, Internet of Medical Things services, logistics and entertainment, are expected to see the fastest development in the coming year.

Josh also said the Middle East’s only e-commerce association, the Arab Federation for E-Commerce -- whose membership includes e-commerce providers from United Arab Emirates, Saudi Arabia, Egypt, Kuwait, Lebanon and Jordan -- and their respective governments are planning to draw up policies and solutions to “lower e-commerce costs and increase e-commerce trading,” “improving logistics for fast customs clearance and delivery,” and improving customer confidence in online security and online credit card payment. He says there are expectations that through such reforms, it would improve development of local e-commerce markets, which expects to double e-commerce market trading valuing in the UAE within three years. It would be a suitable time for Taiwanese businesses to consider investing in UAE’s market, Josh said.

The third eCommerce Expo Asia, hosted by TAITRA and Taiwan Internet and E-Commerce Association (TiEA), is slated to open on Sept. 28 to Sept. 30 at Taipei World Trade Center Exhibition Hall 1. Apart from e-commerce platform and technology services, this year will also include mobile payment, live streaming and OTT. Event organizers hope that through hands-on experience and business matching will allow participating companies and attendees to experience a whole new two-way interactive event model, and expand Taiwanese businesses in the e-commerce industry.

For more information please contact:
Show Manager: Mr. Ming Li; Ms. Jessica Cheng

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