Strong Partnerships at ELDEX Asia
May 28, 2019

Singapore, 23 May 2019 --( ASIA TODAY )-- Three international aging organizations, the International Council on Active Aging (ICAA), CommonAge and, and a leading Singapore association, the Gerontological Society of Singapore, have announced their support for and partnership with ELDEX Asia. Mr Joseph Yeo, ELDEX Asia Director, shared, “We are thrilled to be collaborating with these esteemed agencies. The support of the Gerontological Society of Singapore will certainly provide industry relevant guidance on the evolving aging landscape in Singapore. We are also happy to be working with the French Chamber of Commerce Singapore and the Singapore U.S. Commercial Service for ELDEX Asia. We are confident that in so doing we will enable greater reach to its various members that span largely in the Americas, across the 52 Commonwealth countries and Europe, especially France, to introduce the growing business opportunities for the silver industry in Asia. This will enable ELDEX Asia to continue to build on the mission to feature a comprehensive spectrum of products, services and new technologies, as well as catalyzing eldercare innovation, so as to broaden customer choices and facilitate industry growth.”

“ELDEX Asia has from the outset adopted a very strong focus on active ageing under the direction of its advisory board chaired by Dr Tan Jit Seng. In time to come, we will reveal the medical conference agenda that is underpinned by two key themes: Food is Medicine and Exercise is Medicine. In this regard, we are delighted that we will be working with ICAA to amplify this very important message of active aging to Asian societies,” continued Yeo.

ELDEX Asia’s advisory board has been further augmented with five more members with four hailing from beyond Singapore’s shores, including Mr Colin Milner from Canada, Ms Annie Barr from the United Kingdom, Mr Jussi Peltonen from Finland and Dr Carol Yip from Malaysia. Lastly, Dr Anupama Roy Chowdhury from Singapore, a practicing medical doctor specializing in geriatric medicine, also joined the board. (See details attached.) Chairman Dr Tan, Founder of Lotus Eldercare, said, “It is extremely heartening to have even more leading silver industry stakeholders joining the ELDEX Asia bandwagon. Our 12-member strong board with an international outlook, we can effectively identify emerging global trends and best practices, curate interesting products, services and technologies that could potentially resonate with the Asian markets by test-bedding in Singapore first, a market that is quick to adopt new cutting-edge technologies.”

Sharing their views on partnering with ELDEX Asia, lead representatives from each international organization remarked: “ELDEX Asia has a fresh approach toward aging that is synergistic and aligned with ICAA’s broader goals. We will be exploring further via the ELDEX Asia platform to introduce an International Active Ageing Week in Singapore. More details will be available in due course. We are looking forward to a long-term partnership with ELDEX Asia to proselytize the importance of active ageing to live longer better and retard frailty.” — Mr Colin Milner, President and CEO of ICAA and ELDEX Asia Advisory Board Member.

“Singapore is a highly unique Commonwealth member country. Singapore’s economic development record is highly regarded among other developing Commonwealth members. Singapore has also joined other developed economies in terms of embarking on a silver tsunami journey in a very short span of time. We have identified Singapore as an interesting segue to push through CommonAge’s objectives in creating greater awareness of the longer-term implications of ageing societies and how we can be better prepared to deal with it.” — Mr Klaus Zimmerman, Chief Executive of CommonAge Australia and ELDEX Asia Advisory Board member.

“Like many Asian societies that have experienced rapid economic development over the last 30 to 40 years, with significantly improved living and healthcare standards, demographics are shifting markedly, compounded by a sharp decline in birth rates. Singapore along with several other countries face a challenge in planning provisions for the future where at least a quarter of the population is aged 65 and above. That is forecast to happen some 10 years away. We are keen to support platforms like ELDEX Asia to promote awareness of changing societal needs in aging economies and facilitating the entry of more relevant and suitable products for the aging Asian markets.” — Mr Tristan Gwee, President, Gerontological Society (Singapore).

“Like ELDEX Asia, believes in forging partnerships and address aging and stimulating silver industry growth from a global perspective. Our presence and network in Europe, in particular France, can help to deliver more suppliers to enter the rapidly growing Asian market. We are excited to note that the French Chamber of Commerce in Singapore is also supporting ELDEX Asia. There are many interesting products and services from France that fit majority of the six exhibitor segments at ELDEX Asia.” — Mr Jérôme Pigniez, CEO of

Yeo concluded, “It has been fortuitous that all four organizations have congruency of goals and we are able to collaborate meaningfully with them to further our common interests in providing for the elderly now and into the future. ELDEX Asia will continuously engage with our customers and stakeholders in the eldercare space to understand their business needs more deeply. We will continue to seek out likeminded entities and create opportunities to collaborate to ensure ELDEX Asia is a platform for the industry by the industry. We welcome other potential partners and will be announcing more in due course.”


About Fireworks Muziyi Media Pte Ltd

Fireworks Muziyi Media Pte Ltd (FMM) is a recently established joint venture between Fireworks Trade Media and Muziyi Advisory ( FMM was set up to organise B2B2C shows as that is an emergent trend in the exhibitions business with the disruption of distribution channels and increasing proximity between brands and manufacturers to end-users and consumers. Fireworks is one of Singapore’s largest independently owned trade media company established since 2008 with offices spanning 13 countries including Indonesia, Malaysia, Thailand, Vietnam, and Myanmar. Muziyi is a boutique consultancy specializing in the trade and consumer shows industry. Together, the founders of FMM have amassed over 25 years of experience in organizing trade and consumer events in many geographies across multiple industry segments.

About ELDEX Asia

ELDEX Asia is a B2B2C show that creates an effective marketplace for international silver economy suppliers of eldercare products, technology and services to meet and engage with Asia Pacific trade visitors including distributors, retailers, buyers (such as hospitals, retirement homes and hospices), and end-users. ELDEX provides a holistic ecosystem for the marketplace by building continuing education platforms and curating workshops, product demonstrations and seminars to drive greater awareness and brand equity. ELDEX further aims to catalyse industry growth by bringing start-ups in the eldercare space to interact with and pitch to potential investors, particular where gerontechnology is concerned. For more information, please visit

About International Council on Active Aging

ICAA, a professional association that leads, connects and defines the active-aging industry, supports professionals who develop wellness facilities, programs and services for adults over 50. The association is focused on active aging—an approach to aging that helps older adults live as fully as possible within all dimensions of wellness — and provides its members with education, information, resources and tools. As an active-aging educator and advocate, ICAA has advised numerous organizations and governmental bodies, including the US Administration on Aging, the National Institute on Aging (one of the US National Institutes of Health), the US Department of Health and Human Services, Canada’s Special Senate Committee on Aging, and the British Columbia (Canada) Ministries of Health and Healthy Living and Sport. For more information, please visit

About CommonAge

CommonAge was established in 2013 by a group of professional leaders in the aged sector and is an accredited Commonwealth civil society organization. Its aim is to ensure elders in all Commonwealth countries are supported to enjoy the highest possible quality of life in their senior years. From Australia and Antigua to Vanuatu and Zambia, through its growing networks it is sharing ideas, creating connections, and combating ageism across the 52 countries of the Commonwealth. For more information, please visit

About, a major actor in the French Silver Economy and the international portal of this sector, is spreading internationally and taking the 2nd edition of its International Awards to Tokyo. Silver Economy and Ageing Well International Awards aim to bring together all Silver Economy international stakeholders on the occasion of a gala event on June 13. An Ageing Well Japan Study Tour has been organized around the Awards Ceremony. The tour will provide a four-day opportunity to meet International, Ageing Well stakeholders and discover the Silver Economy “made in Japan”. For more information, please visit

About the Gerontological Society of Singapore

The Gerontological Society of Singapore was founded in March 1986 by a multi-disciplinary group consisting of geriatricians, psychiatrists, social scientists, physiotherapists and other professionals. The mission of the Society is to “assist people in understanding the physical and psychological effects of aging as well as the sociological effects of a graying population.” The Society’s objectives include: (a) promote and encourage cooperation between organizations and individuals interested in gerontology; (b) promote the interests and influence of organizations concerned with gerontology; (c) promote, improve and encourage training in gerontology; and (d) promote gerontological research. For more information, please visit

About French Chamber of Commerce Singapore

Established in 1979, the French Chamber of Commerce in Singapore (FCCS) is a non-profit organization, self-financed, helping business in their development. We assist companies at every stage of their project in Singapore and the region, since their first market approach to their implementation and growth of their business in Asia. With more than 600 company members, the majority of which covers the whole of ASEAN and Asia Pacific, our team can rely on a network of experts and valuable contacts to help French SMEs to approach the Asian market. For more information, please visit

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