SPS – Industrial Automation Fair Guangzhou held from 1 – 3 March 2017 ended with record-breaking results. Recognised as one of the most prominent and influential industrial automation fairs in South China, the show was attended by leading brands from around the world who occupied 45,000 sqm (2016: 40,000 sqm) at the China Import and Export Fair Complex in Guangzhou, China. It was also held concurrently with Asiamold – Guangzhou International Mould and Die Exhibition.
The three-day event welcomed 545 exhibitors from 15 countries and regions. Some of the renowned brands in attendance this year included Adtech, B&R, Balluff, Baumer, Beckhoff, Cognex, Contrinex, Delta, Estun, GSK, Harting, ifm, Kawasaki, P+F, Phoenix Contact, SCHMID, SICK, Turck, YSR and more. The Guangdong Robotics Pavilion formed by 12 exhibitors made their second appearance this year. Back for its eighth edition, the Taiwan Electrical and Electronic Manufacturers’ Association-organised pavilion showcased prominent suppliers and the latest development trends from Taiwan.
Covering the latest selection of robotics, machine vision, sensors and measurement, connectivity systems, drive systems and control technologies, these cutting edge products attracted 49,401 professional visitors (2016: 43,907) from 40 countries and regions, a 12.5% increase from the previous edition. Contributing to the impressive visitor figure were buyers from 218 domestic and international delegations including BYD, Colgate, Esquel, FAW – Volkswagen, Foxconn, Gree, Hisense, Huawei, Liby, Midea, Nissan, OPPO, TCL, ZTE and other reputable companies in attendance. Collectively, both SIAF and Asiamold welcomed 64,077 professional buyers, making this one of the most popular must-attend manufacturing solution sourcing platforms in South China.
Fair reinforced as a gateway into China’s industrial automation and manufacturing markets
SIAF is an important meeting point for exhibitors looking to expand their businesses in the region. Many leading brands seized the opportunity to showcase their latest advancements and competitive advantages to attendees this year.
For loyal exhibitors, such as Phoenix Contact (China) Holding Co Ltd from Germany, the fair provided a fantastic opportunity to capitalise on the growing manufacturing markets in South China. On display was an array of their latest industrial automation, interconnection and interface solutions. The company’s Market Communications Event Management Specialist, Strategic Sales and Marketing Operations, Mr Fang Xu, shared: “SIAF is one of the leading industrial automation fairs in South China. Our continued participation since the inaugural edition proves our trust and confidence in the fair. It is constantly able to attract professional buyers from across the region and this year is no exception. We met with a large group of target clients who presented genuine enquiries on our products. Additionally, we are also very pleased that SIAF is held concurrently with Asiamold. Not only did this help increase the visitor flow but also acted as a bridge for various manufacturing industries. This platform is exactly what suppliers need to succeed in the current Industry 4.0 era.”
An industry giant from Germany, Beckhoff Automation (Shanghai) Co Ltd, also returned to the 2017 show and benefited from the business connections made onsite. Mr Chen Min Jie, Company Representative, shared: “Not only is this the first automation fair in the calendar year, but it is also a useful platform in gathering industry specialists worldwide. We were approached by tobacco and clothing companies as well as clients from electronic, plastic and metal industries. Buyers came with clear objectives, which really help us target their needs. Furthermore, additive manufacturing is an industry that cannot be overlooked and its technologies, as well as applications are paramount to the world of manufacturing. Hosting both automation fair and Asiamold concurrently will without a doubt be beneficial to our business.”
Bernecker + Rainer Industrial Automation (China) Co Ltd, a first-time exhibitor to the fair, attended in order to expand its company brand and promote its range of controller, visualisation and drive technologies. Mr Song Hua Zhen, Marketing Manager of the company, expressed: “South China is a crucial market for the manufacturing industry in China and is a market the company cannot afford to miss. We chose to exhibit at SIAF because it highlights a number of topics and themes and its ability to draw industry buyers. Buyers visiting our booth not only had extensive technical backgrounds but also came to share with us genuine manufacturing problems they are facing. The concurrent events are also very specific and targeted. Placing similar natured fairs together will help increase brand promotion and provide a good opportunity for fairgoers to gain better understanding of the manufacturing industry as a whole.”
Concurrent seminars gathered influential speakers from around the world and simulated knowledge exchange
Apart from its diversity, both brand- and product-wise, the show is also well known for its strong line-up of concurrent events. The 2017 event programme featured over 100 presentations that addressed an array of topics related to industrial automation, Industry 4.0, connectivity, sensor technologies and more. The events highlighted a wide range of issues and opportunities delivered by influential featured speakers to stimulate new idea creation and assist audience members to formulate business strategies.
Conference attendee, Mr Ceng Xianfeng, Vice President and Founder at Guangzhou Ugenius IT Co Ltd, praised the wealth of information available at the fair. He commented: “I work for an IT company and we are currently developing testing and monitoring systems to enhance the safety of construction workers. Since automated control systems are required for this project, I attended SIAF for the first time to learn more about the industry and the products. Apart from the exhibition, the seminars categorised in their respective themed halls really helped me target speakers and topics, allowing me to gain better understanding of specific industry sectors. I am certain the knowledge I gained will be beneficial to our future product development.”