Singapore consolidates its status as a major trade partner for Peruvian food exports
 
Oct 08, 2020
Category:

• After 10 years of the Free Trade Agreement between the two countries, agri-food exports to Singapore have grown by 23%.
• Pomegranates, asparagus, quinoa, chestnuts, chia seeds and jalapeño peppers were the main Peruvian food imports in Singapore during the first six months of 2020.

Singapore, 24 September 2020. Peru is one of the Latin American countries with the biggest international reach. The country’s food exports account for its second biggest generator of foreign currency and in the last few years trade with Asia in the fruit and vegetable sector has increased considerably. Meanwhile, the Free Trade Agreement between the governments of Singapore and Peru, which has now been in force for over a decade, has even further boosted international trade, which is showing average annual growth of 23% over this period in the agrifood sector.

During this period, Singapore has authorized the import of new fresh produce, offering a great growth opportunity in this niche market for Peruvian products. During the first six months of 2020, fresh cranberries, pomegranates and asparagus were the leading Peruvian exports to Singapore. Other Peruvian products imported during the same period include quinoa, chia seeds, chestnuts, artichokes, and jalapeño peppers.

Singapore accounts for almost one percent of Peruvian exports to Asia. In 2019, imports of fresh Peruvian produce reached a value of 4,931 million dollars, a modest sum that the Peruvian trade office, based in Hong Kong and representing the whole of South-East Asia, is determined to increase. With this goal in mind, the PROMPERÚ trade office has launched a promotional campaign this year in Singapore entitled ‘Super Foods Peru’.

“We are currently collaborating with two retailers in Singapore, Nature's Superfoods and Zenxin Organic Food, with the aim of promoting and raising consumers’ awareness of the benefits of eating Peruvian superfoods such as quinoa, chia seeds, cocoa beans and powdered ginger, among others. The strategy is to work with each retailer to launch an ‘immunity package’ which includes a range of superfoods that promote the variety of healthy food products from Peru. We are also developing campaigns that focus on healthy snacks and beverages, as well as their future promotion in restaurants,” explained the Trade Commissioner for PROMPERÚ in South-
East Asia, Erick Aponte.

In addition, PROMPERÚ has embarked on a special campaign to promote pisco, a beverage whose imports by Singapore have shown average annual growth of 15.1% in the last few years. The campaign, entitled ‘Pisco Nights’, showcases the versatility of pisco in the cocktail world and its popularity with drinkers, and will run throughout December in the top bars in Singapore thanks to a collaboration agreement with the Singapore Cocktail Festival 2020. Since 2019, Peru’s flagship beverage has been promoted internationally through the commercial brand of “Pisco, Spirit of Peru”. For further information about pisco, visit www.piscospiritofperu.com.

FOOD TRADE WITH ASIA
Asia currently accounts for 9% of all Peruvian agri-food exports worldwide. China is the biggest Asian market for Peruvian produce, with a 30% share of all exports, followed by Hong Kong (20%), South Korea (14%), Japan (12%) and Indonesia (8%).

To a lesser extent, but growing strongly, are the markets of Malaysia, Taiwan, Thailand, Vietnam and Singapore. This last market is particularly important for Peru due to the significant trade opportunities it offers.

The trade office for South-East Asia, PROMPERÚ, is based in Hong Kong and works to increase the demand for Peruvian food through opening new markets by establishing strategic partnerships, signing new export protocols, and engaging in tactical promotional campaigns aimed at both the retail sector and the end consumer.

SUPER FOODS PERU
The tremendous biodiversity of Peru, as well as its varied geography that includes the ocean, the coast, mountains and jungles, enables the country to offer a wide array of top quality agrifood products all year round.

Since 2017, Peru has been showcasing its products under the ‘Super Foods Peru’ brand, which seeks to highlight the high nutrient content of Peruvian produce. In addition to fruit and vegetables, the Andean nation produces grains such as quinoa, native tubers such as maca, and a wide array of seafood from is fishing industry, all of which are protected by this distinctive quality mark.

Media contact:
MINT Global Marketing
Enrique Doncel
Account Executive
Phone +34 651 927 128
enrique@somosmint.com