SIMA ASEAN Thailand 2018’s success cements it as the leading show in the region
Jun 22, 2018

June 2018, Bangkok, Thailand – SIMA ASEAN Thailand 2018 (“SIMA ASEAN”), the Southeast Asian agri-business show, concluded its fourth edition on a high note, gathering agri-business players across the world, including Thai farmers, Asean area buyers, dealers, key machinery manufacturers and industry associations. Moreover, the addition of the National Farmers Forum, for the first time in Thailand, strengthened and cemented SIMA ASEAN as the leading show in the region.

“SIMA ASEAN has been great! We were looking to expand our business in Southeast Asia, and we’ve met many quality prospects in this exhibition,” said Duanghathai Phongsaphan, Country Manager, CNH Industrial (Thailand) Limited.

Held at IMPACT Exhibition and Convention Center, Bangkok, Thailand, SIMA ASEAN was attended by some 9,000 agricultural professionals from 30 countries, as well as more than 200 exhibiting companies and brands. The event also attracted 118 top buyers from all over Asia including Myanmar Paddy Producers Association, Nongkhae Agriculture Cooperative, Cambodia Business Association and Vietnam Farms and the Agricultural Enterprises Association.

“We have met potential suppliers through the business matching program and we believed that their products would add value to our company. The food processing and greenhouse showcases gave us a very good impression about the tradeshow,” mentioned one of our international buyers from Malaysia, Mr. Ngu Ming Ho, Agro Division Manager, Pansar Company.

AXEMA’s International Department Manager, Valerie Lescaut, said, “ASEAN countries are important to us because there are many opportunities to develop the agricultural businesses together. AXEMA, as a French farm machinery Manufacturer Association, representing more than 230 members, identifies Thailand as the top client for our agriculture equipment in France.”

First-time exhibitor, Mr. Kriengsak Asavarat, Managing Director, Subthawee Engineering Co., Ltd, official dealer and distributor of YTO International, Ltd (Champ), added, “We decided to participate in SIMA ASEAN at the last minute, and I’m very happy that we did! Our goals were to increase market presence and brand awareness in Southeast Asia. We’ve had success over these three days and we look forward to returning again in 2019.”

“This edition has been very positive for MANITOU Group. Visitors have shown their enthusiasm and interest towards our products. We have established many qualified leads with professionals coming from ASEAN, especially from Malaysia, Philippines and Vietnam. The National Farmers Forum held concurrently with the show enabled us to promote our brand to many local farmers”, concluded returning exhibitor, Mr. Mathieu Procureur, HR & Marketing Projects Specialist APAC, MANITOU Group.

Visitor attractions a hit

The National Farmers Forum, hosted by the Ministry of Agriculture and Cooperatives (“MOAC”), brought together more than 2,000 heads of cooperatives, farmers and industry professionals from Bangkok and the surrounding provinces. The informative session including topics such as Thailand 4.0 for the agriculture industry and best techniques for livestock, serves to educate and provide knowledge for the country’s agriculture sector to progress.

Making a debut this year was the 972sqm MOAC Machinery Showcase. Visitors came up close and personal with an array of products, equipment and processes from the different departments in the MOAC.

Visitors spoke and networked with experts in the various seminars, which were held in both English and Thai. Speakers for this year included the Royal Thai Air Force; and the United Nations Economic and Social Commission for Asia and the Pacific.

With the success of this edition, the organisers are now looking ahead to the next one in 2019. The SIMA Network gathers three international agribusiness shows covering three continents: Europe with SIMA Paris, Africa with SIPSA-SIMA and Asia with SIMA ASEAN.

SIMA ASEAN is jointly organized by Comexposium Group, AXEMA and IMPACT Exhibition Management Co., Ltd.

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