Savour the most delicious brews from around the world at Café Malaysia 2020
Jan 07, 2020

Kuala Lumpur showcases its most prominent international coffee show to date at MITEC

6 January, 2020, Kuala Lumpur, Malaysia --( ASIA TODAY )-- There will be more reasons to celebrate at the upcoming Café Malaysia 2020 as Malaysia continues to create waves of victory in recent international coffee championships, and as it continues to witness the increasing vibrancy of its very own local coffee culture. Renowned Malaysian barista Irvine Quek had clinched another world coffee championship title in latte art in South Korea recently in November 2019. The recent victory follows his championship success at the World Latte Art Championship in Brazil in 2018. In 2018, Malaysia’s very own Regine Wai and Keith Koay also clinched the 2nd Runner-Up and 10th ranking in the World Brewers Cup Championship and the World Barista Championship respectively, stamping Malaysia’s position as one of the world’s giants in the international arena of coffee championships.

At home, the successive international achievements by Malaysia’s finest baristas and latte artists are complemented with the increasing local consumer demand for specialty coffee from around the world, including the rise of coffee-related professions among the younger generations of café owners, bean roasters, suppliers, distributors, importers, and baristas.

According to the latest December 2019 top-line report on the coffee industry in Malaysia by Euromonitor International, more than ever consumers in Malaysia enjoy drinking their cup of coffee. This is true not just in local coffee shops, but there is also a growing trend towards consumption of artisanal and premium coffee products. With Malaysian consumers increasingly signalling their sophisticated demand for coffee, players in the coffee industry continue to expand their upmarket ranges to meet these demands. The increasingly competitive environment among players in the coffee industry is also expected to spur them to differentiate their product offerings. The coffee category remains highly competitive, with a constant flow of new players seeking to capitalise on Malaysian consumers’ growing love of coffee.

The Café Malaysia series, an annual three-day event which proclaims Malaysia’s highly spirited coffee scene, is the country’s largest gathering of industry players, café owners, professional baristas and latte artists. The event showcases the latest supplies and products, an array of coffee beans and tea leaves from around the globe, equipment, machinery, accessories and technology, all under one roof. The comprehensive one-stop platform will also be a focal point of business opportunities as industry players will network with another to explore opportunities in the fast-growing regional and international coffee businesses.

Café Malaysia 2020 is projected to attract 15,000 coffee and tea trade professionals, congress delegates, baristas, café owners, coffee and tea suppliers, equipment distributors and members of the public. It is also expected to host 200 coffee exhibitors from 22 countries. When the very first edition of Café Malaysia opened its doors in 2015, the show attracted participation from 73 exhibitors from 14 countries, and welcomed a recorded number of 13,280 local and international visitors. In January 2019, the 5th edition of Café Malaysia hosted 180 exhibitors from 22 countries, and received 13,550 visitors from 52 countries.

Valuable learning experience and insights at Café Malaysia 2020
For visitors who are keen in acquiring knowledge on topics pertaining to managing a café and how to brew the best cuppa, they can attend the Café Malaysia 2020 Seminar on Friday 10 January 2020. At the seminar, coffee and café experts will share insights on various topics such as ‘Maximizing and Capitalizing Your Milk for Customers’, ‘The Importance of Having a Good Sound System’, ‘Origami Coffee Dripper’, and ‘Philosophy of Coffee Brewing and Brewing Method by the World Brewer Champion.’

Witness the excitement of three national coffee championships
Over three days, visitors will witness a roller-coaster ride of excitement at the stage area where Malaysia’s top baristas and prolific latte artists will face off one another to win the top national titles at three national coffee championships - the 2020 Malaysia Barista Championship (MBC), the 2020 Malaysia Brewers Cup (MBrC), and the 2020 Malaysia Latte Art Championship (MLAC). The anointed champions from each competition will also win the honour to carry Malaysia’s flag at the international arena of coffee competitions.

For media enquiries, please contact:
Nalini Naidu
Mobile: +60 11-1954 1956 (Malaysia), Whatsapp +65 9633 3198 (Singapore)

- ASIA TODAY News Distribution Service