Retail 4.0 theme to address industry’s most pressing issues through the fringe programme at Interior Lifestyle China 2017
Sep 08, 2017

Shanghai will be at the centre of the consumer goods industry next week, as the city plays host to the country’s premier household products and accessories trade fair – Interior Lifestyle China. The only fair in China focusing solely on the mid and high-end of the market and featuring leading domestic as well as international brands, 395 exhibitors from 19 countries and regions will showcase their latest products from 14 – 16 September (2016: 384, 14 countries / regions). Adding to the internationalism this year are brands from countries that didn’t participate in the 2016 edition, including Belgium, Canada, Denmark, Malaysia, New Zealand, Spain, Sweden and the US, joining other returning participants from Europe, Asia and the US.

This year’s fair will feature an increased number of exhibitors from more countries

Welcoming buyers to the fair next week will be country and region pavilions and zones from Denmark, Germany, Japan and Taiwan, as well as the China Premier Zone for leading Chinese lifestyle products suppliers. Joining these are a number of display areas providing visitors with design & trend inspiration and market updates, including Kitchen, Home Style Award area, the Playland Theme Display, the New Materials Lab area and much more.

Retail 4.0 theme to address industry’s most pressing issues through the fringe programme

This year’s fair theme, Retail 4.0, has a big influence on the fringe programme which features a number of interactive activities, display areas and seminars. This year, these will focus on two main aspects in particular: the experience of the retail space, and the way consumers now shop online and offline. Retail 4.0 is a progression the industry has made through various retail trends to the present, where online and offline shopping channels are now of equal importance in China. This presents both opportunities and challenges for the industry, and the fair’s fringe programme will provide a platform for participants to both discuss the most pressing issues, and discover the latest tools and solutions to address them.

Fringe programme highlights

• Theme Display Area: Titled Playland, this zone will use the concept of Retail 4.0 to illustrate how to make the shopping experience fun for consumers, as well as how the retail space design can be improved.
• JD Kitchen: organised by, the fair’s strategic online partner and one of China’s largest B2C online retailers with over 230 million active users, this zone will feature more than 20 international and domestic brands that are prominent on this platform including Meissen, Staub, Villeroy & Boch, WMF and Zwilling.
• On Design Show: Also following the Retail 4.0 concept, the On Design Show returns to the fair again with the theme this edition of The Local Goods, and will demonstrate how to re-brand products to make them more marketable in today’s retail environment.

Concept art of the ‘Playland’ Theme Display Area

In addition to the fringe programme events and zones which will assist exhibitors and buyers to learn about the online retail market in China and increase their presence in it, the fair organisers are targeting more buyers from the online sector to ensure exhibitors can maximise the potential of this trend. As a result, an increased number of e-tailer buyers will attend the fair this year through the business matching programme, and will meet with brands that are looking to set up online distribution channels, or expand or diversify their current online presence, in the country.

Home Style Award returns to honour innovation and design

Returning to the fair again this year is the Home Style Award, the only competition of its kind in China’s household products industry. A platform for showcasing innovation and product design, this year’s awards include Design Excellence, Supreme Functionality, Young Talent of the Year sponsored by, Retailers' Choice and the Grand Award for the best entry amongst all prize winners. An awards ceremony will be held during the fair, while all prize-winning products will be on display at the fair and online.

Interior Lifestyle China 2017 is organised by Messe Frankfurt (Shanghai) Co Ltd. For more information about the fair, please visit

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