ProWine China: The market is ripe for harvesting
Dec 09, 2013

Consumers in China are becoming increasingly open to new trends in viniculture. This exhibition offers the perfect basis for exploring the wine market in China and profiting from long-term growth.

The new openness
Today‘s wine drinker in China is thirsty for knowledge, wants background information, and likes to experience new tastes and varieties. Pure consumption is developing into a true wine culture. The market is alive and in the process of being taken over by a new generation of young wine drinkers. It is changing decisively as a result.

These wine enthusiasts are shaping developments and setting new trends. Special opportunities exist locally. Here, you can immediately recognise and break through cultural and language barriers. As a result, you can tap a market of unimaginable size, of immense long-term growth and of breathtaking diversity.

Market & Size
There is no bigger, more multi-facetted wine market, with constant growth expected to last at least until 2020.
• The country with the highest population in the world
• 19 million urban upper middle class imported wine drinkers in China
• Wine, as a part of the new Chinese drinking culture, already has a firm place at the dining table
• If growth rates remain unchanged, China will become the largest wine market in the world in the next 20 years

Messe Dusseldorf has reported its first trade fair for the international wine and spirits industry in China attracted more than 7,650 trade visitors and 570 exhibitors on 13-15 November at the Shanghai New International Expo Center.

The next edition of ProWine China will take place on 12-14 November 2014 in Shanghai.

Josh Gu
Units 308, Tower 1, German Centre for Industry and Trade Shanghai
88 Keyuan Road Pudong, Shanghai China
Tel:+86-21 6169-8311
Fax:+86-21 6169-8329

SOURCE Messe Dusseldorf