Oman Barista Competition to enrich and add value to the local coffee industry
Jul 08, 2013

Muscat, Oman, 08 July 2013—This September, coffee enthusiasts will be in for a treat as they will experience and witness the first-ever and biggest coffee challenge featuring the finest baristas in the Sultanate.

The Oman Barista Competition will be launched as a new feature of Food & Hospitality Oman, in line with Omanexpo’s objectives to upgrade the level of exhibitions by way of innovative concepts and value-add attractions that will provide more entertaining options to visitors.

The competition seeks to be the premier coffee competition platform for baristas in Oman, presenting coffee enthusiasts with a display of coffee ingredients, world-class coffee machines and equipment, and varieties and blends of coffee. It will place Oman’s finest baristas in a skill and creativity-based challenge of three categories, where the participants are required to prepare two types of standard coffee beverages, and culminating in the preparation and presentation of a freestyle signature recipe of their choice to a select jury of local and international coffee experts.

Exhibition manager for Food & Hospitality Oman Ammar Ahmad says “Part of our commitment to the exhibitions industry is to ensure the improvement of the exhibitor and visitor experience, apart from showcasing the talent and skill of the Omani youth. The Oman Barista Competition is a result of this continuous commitment to offer an educational and entertainment dimension to the show.”

He adds that the competition is set to become a new benchmark for similar and culinary
competitions in Oman, providing an avenue for coffee producers, manufacturers, distributors, importers, and retailers for business opportunities.

The increasing demand and consumption of coffee in the Sultanate, coupled with the increased spending capacity of the population, has contributed to the growth of the coffee
market. In turn, the entry of coffee franchise outlets, retail stores, and hypermarkets that
cater to the coffee business is a turning point that augurs well for the food and retail markets.

Oman Barista Competition is organized in association with the National Hospitality Institute Oman, Italy-based coffee brands illy and Nuova Simonelli and Al Roofoof Trading.

Interested parties may call Ammar Ahmad at mobile number 92597610 or send email to


Contact: Melissa Daleja
t: +968 24660122 f: +968 24660125/126
Mobile: +968 99471704