Oishii Japan 2013 opens with exciting showcase of Japanese F&B favourites and technology from 26 Japanese prefectures
Oct 18, 2013

• Second edition of ASEAN’s largest exhibition on Japanese F&B products
• Educational show highlights to take place for greater appreciation of Japanese cuisine

Singapore -- Oishii Japan 2013, ASEAN’s largest dedicated showcase on Japanese food and beverage products, opens today at Suntec Singapore with a plethora of Japan’s best F&B products, technology and services. The three-day exhibition spreads over 4,000 square metres and features 230 exhibiting companies from 26 Japanese prefectures.

The strong exhibition take-up rate attests to the popularity of Japanese food and drinks around the world. According to Japan’s Ministry of Agriculture, Forestry and Fisheries, there are over 55,000 Japanese restaurants in the world, more than double the number a decade ago. Closer to home, Japanese restaurants in Singapore have increased from 180 to 880 over the last five years.

“Oishii Japan aims to be a platform to bring together industry players who are keen to tap on the increasing popularity of Japanese F&B. It also helps to foster new collaborations for international cuisine to incorporate Japanese F&B restaurant offerings. We hope that through Oishii Japan, more F&B professionals can be better equipped with the knowledge on the vast and diverse culinary and business opportunities Japan’s F&B scene can provide,” said Mr Masanao Nishida, Director of Oishii Japan.

The second edition of Oishii Japan caters to the needs of local and regional F&B trade professionals including chefs, restaurateurs, hoteliers, importers and distributors, retailers as well as new business owners and investors in the food business. The expo expects to welcome 6,000 visitors this year. The show saw 5,000 visitors from over 20 countries last year.

Highlights to heighten appreciation of Japanese cuisine

Oishii Japan consists of three core areas: classic foods, innovative products and Japanese F&B business.

Visitors to the show can expect signature Japanese F&B products such as beef, sake, sauces and condiments, noodles, utensils and tableware as well as F&B equipment.

Highlights include:

• MAFF pavilion (booth J1), Japan’s Ministry of Agriculture, Forestry and Fisheries (MAFF) is presenting a series of demonstrations, tastings, and workshops by industry experts. They include: Chef Shigeru Shiraishi (Executive Chef of Takumi Restaurant), Ms Ayuchi Momose (Sake Samurai & Director of Sake Bar GINN and Momose Co Ltd), and Chef Akihiro Maetomo (Executive Chef of Chikuyotei, Intercontinental Hotels & Resorts Singapore).

• J-Ramen Collection pavilion (booth L1), A unique showcase featuring three of Japan’s leading ramen chefs – Keisuke Takeda (Keisuke), Kenji Tsukada (Bond of Hearts) and Tsujita Takehiro (Nidaime Tsujita). The chefs will be serving their signature and special ramen dishes throughout the three days.
More details are available in the show programme attached.

Innovative food machinery and technology to enhance productivity

Innovative products and new-to-market brands have been added to the show to introduce variety and raise awareness of the diversity in Japanese F&B products.

The J-Food Tech pavilion is a first-of-its-kind showcase of ten leading food machinery companies from Japan. Trade visitors can explore a display of the latest F&B equipment and technology for food processing and related operations to raise productivity, efficiency and consistency.

The machinery and equipment include a two-lane conveyor oven that preserves the food’s natural flavours, noodle-making machines that replicate the technique of hand-made noodles and high-speed slicing machines that increase productivity while ensuring the quality of food cooked.

The Japan Food Machinery Manufacturers’ Association (FOOMA), part of the J-Food Tech pavilion, makes its ASEAN debut at Oishii Japan. It aims to establish business ties with regional industry players and boost awareness on Japanese F&B machinery and technology.

In addition, key buyers from the region, specially invited by the show organisers and Japan External Trade Organisation, will be holding business meetings with exhibitors.

Sampling and workshops for the public

Japanese food lovers can join in the Oishii Japan experience on the last day, 19 October (Saturday). They can look forward to complimentary sampling of an extensive variety of Japanese products from the exhibitors. Visitors will also get to purchase packaged food and drinks, some of which are not commercially available in Singapore.

There will be cooking demonstrations and workshops by culinary experts and a hands-on Sanuki udon-making workshop[1] for kids aged 10 to 12 years, are among some of the other activities available.

Japanese ramen lovers can head straight to J-Ramen Collection at booth L1 for complimentary ramen tasting[2], prepared by top ramen masters.

Oishii Japan is supported by MAFF; Embassy of Japan; ASEAN-Japan Centre; Japan Council of Local Authorities for International Relations Singapore; Japan External Trade Organisation; Japan Halal Association; Japan National Tourism Organisation; Japan Tourism Agency; and Japanese Association in Singapore, ASEAN-Japan Centre, Hokkaido Government, Japan National Tourism Organisation and FOOMA.

F&B associations, namely the Food and Beverage Managers’ Association of Singapore, the Singapore Association of Food Equipment Manufacturers and Suppliers, the Malaysian Food and Beverage Executives Association and the Forum of Indian Food Importers are likewise supporting the show.

Opening hours
Trade: 17 and 18 October 2013, 10.00am to 6.00pm daily
Public: 19 October 2013, 11.00am to 5.30pm

Trade: Onsite registration at $10 per pax
Public: $4 per person, free for children 12 years and below.
(Tickets for public day can be purchased onsite all day or at http://oishiijapan.peatix.com until 19 October, 1200hours)

For more information, please visit www.oishii-world.com.

About Oishii Japan Executive Committee
Established in 2012, Oishii Japan Executive Committee (of OJ Events Pte Ltd) is helmed by professionals with a strong track record in organising leading trade shows in various sectors, including the food and beverage (F&B) sector. The company is set up with the aim of supporting Japanese enterprises that are keen to tap on the international markets by providing effective sales and marketing platforms for their products and services. One of the platforms for the F&B industry is Oishii Japan.

For further information, please contact:
OJ Events Pte Ltd
Angie Eng
6393 0242

Asia PR Werkz
Stephanie Chin
9736 4376

Joanne Tham
8125 7990