New exhibitor records set for International Exhibitors and Key Brands halls
Jul 12, 2013

New Commercial Vehicle Parts Zone boosted by strengthened Truck Competence programme

The upcoming 2013 Automechanika Shanghai which takes place 10 – 13 December at the Shanghai New International Expo Centre, Shanghai, China is setting new exhibitor records for the International and Key Brands halls.

Organised by Messe Frankfurt (Shanghai) Co Ltd and the China National Automotive Industry International Corporation (CNAICO), the show is now the world’s second largest Automechanika for automotive parts, accessories, equipment and services, with the largest one being held in Frankfurt, Germany.

Currently 80 percent of Automechanika Shanghai’s exhibition space has been sold and more key domestic and international brands than ever before are wanting to showcase their latest products and technologies in the Parts & Components, Repair & Maintenance, Accessories & Tuning, New Energy and Remanufacturing sectors.

Automechanika Shanghai continues to strengthen its international position by gaining support from leading industry brands and organizations. This year, the International Exhibitors and Key Brands halls are doubling in size to two halls (W1 and W2) to meet demands. Exhibitors representing these halls include Affinia, BorgWarner, Bosch, Dayco , Delphi, Federal Mogul, Fras-le S.A, Gates Unitta, Henkel, Hennessy, Mahle, NTN-SNR, Osram, Petro-Canada, Philips, Remsa, Schaeffler, SKF, Valeo, Walker Products, Winhere and ZF.
This year, the show will have a new pavilion from Australia, bringing the total number of pavilions to 14. The returning overseas and regional pavilions include France, Germany, India, Italy, Japan, Korea, Malaysia, Singapore, Spain, Taiwan, Thailand, the UK and the USA.

Mr Stuart Charity, Executive Director for the Australian Automotive Aftermarket Association (AAAA) spoke positively about his organisation’s cooperation with Automechanika Shanghai. “We are delighted to have a strategic partnership with the world’s leading automotive trade fair brand,” he said. “It presents our members with significant opportunities to more readily access expanding international markets such as China. We have led exhibitor and buyer delegations to a range of Automechanika fairs around the world for over 20 years and we are confident that this year’s first-ever Australian pavilion at Automechanika Shanghai will be welcomed by AAAA members.”

He added: “The Australian aftermarket sector exports about AUD 800 million worth of products a year. Closer collaboration with Automechanika will increase international marketing opportunities and lower costs for innovative Australian aftermarket businesses. It will help more AAAA members open the door to growth through exports.”

New Commercial Vehicle Parts Zone boosted by strengthened Truck Competence programme
A new Commercial Vehicle Parts Zone will be located in Hall E7 in response to the fast growing commercial vehicle market which will see an estimated 35 million commercial vehicles or more in China by 2015. This zone will be supported by the Truck Competence programme which covers the entire value chain in the truck sector from truck parts and accessories, via workshop equipment to body repair and car care.

Commenting on the programme, Mr Jason Cao, Senior General Manager for Messe Frankfurt (HK) Ltd explained: “Automechanika launched this new initiative last year at its trade fairs globally, providing added value to both exhibitors and visitors. The concept was used for the first time at the Shanghai show last December where it was a success, with 10 percent of all exhibitors having Truck Competence within their portfolios.”

Mr Cao continued: “This programme continues to attract quality supporters such as China Commercial Vehicle Parts Market Federation (CCVP). We believe that the further enhanced programme at this year’s show and its various activities, which will include visitor delegations invitations, business matchmaking, industry updates and networking opportunities, will benefit exhibitors and help them to better understand the commercial vehicle industry related products and issues more efficiently.”

To introduce Chinese exhibitors to the Truck Competence concept and the latest developments in China’s commercial vehicle market, the organisers of Automechanika Shanghai together with CCVP organised a seminar in June. More than 30 main industry representatives including ASIMCO, F-Diesel and Jingang took part in the seminar and shared their valuable opinions on how to make better use of the show as a platform for enhancing business opportunities.

Mr Yan Li Xing, Administrative Vice Chairman for CCVP agreed that gathering the leading commercial vehicle parts brands in one hall made good sense. “This new zone complements the well established zones for international key brands, as well as country and regional pavilions,” he said. “It aims to help buyers with one-stop purchasing for high quality Chinese commercial vehicle products.”

Automechanika Shanghai is one of 13 Automechanika fairs held in Africa, Asia, Europe and Central and South America. For further information about the fair, please visit /

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