MIFF Leads Its Community to Digital Transformation Journey
Sep 29, 2020

Embracing the new way of doing business in the new normal with MIFF Furniverse

KUALA LUMPUR, Malaysia, Sept. 29, 2020 -- Southeast Asia's largest furniture trade show, the Malaysian International Furniture Fair (MIFF) has concluded its first-ever virtual exhibition, MIFF Furniverse which was held throughout the month of August 2020.

Aimed to connect global furniture markets with real-time trade opportunities, the inaugural online exhibition consists of three geo-targeted live market events, catered for different time zones and regions – Asia Pacific market (11 – 13 August 2020), North America & South America market (18 – 20 August 2020) followed by Europe, Middle East & South Africa market (26 – 28 August 2020).

Event organiser, Informa Markets, reported MIFF Furniverse attracted 922 total visits of buyers from 84 countries and regions. The virtual event also brought new buyers (30% of the buyers) who have not visited MIFF before to start sourcing from MIFF exhibitors. Over 2,400 business leads have been generated and exhibitors expected a US$1.16mil in sales through MIFF Furniverse. It is also reported that buyers from United States are on top of the list, which has proven a strong demand of Malaysian-made furniture from the US buyers.

MIFF General Manager Karen Goi said a total of 70 exhibitors participated in MIFF Furniverse 2020 are mainly from Malaysia – showcased an extensive range of home and office furniture collection and variety of Malaysian wooden furniture, which is one of the most sought-after products by global buyers.

"This year is a challenging moment for global furniture industry and has pushed us to move forward. With the rise of digital, it creates new opportunities for businesses to thrive in the new normal. This is a new experience for all of us and MIFF Furniverse is certainly a new milestone for MIFF as we embark on this digital transformation journey together with our industry friends," she said.

Karen Goi further added, "Buyers expressed that despite looking forward to attend MIFF physical event when it is possible, they were positive towards the MIFF Furniverse as their alternative sourcing solution. They found the platform is easily accessible and useful as they can still source for furniture and meet with manufacturers that were suitable with their time. Buyers also defined areas for improvement and their preferred features for the platform and we are taking this feedback for further advancement in our digital journey."

With an established reputation as a global procurement hub in the region, MIFF is one of the world's largest marketplace for top Malaysian wood furniture and office furniture in Southeast Asia.

For more information, visit www.miff.com.my or email info@miff.com.my. To get latest news and insights, follow Furnish Now by MIFF (FB) | ubmMIFF (Youtube) | Furnish Now MIFF (LinkedIn) | Furnish Now by MIFF (IG).

About MIFF ( www.miff.com.my)

MIFF is Southeast Asia's most global and largest industry trade show of its kind serving 20,000 furniture professionals from 140 countries across the world. Held annually in March, the show offers a comprehensive selection of all kinds of home and commercial furniture including Malaysia's renowned top-quality wood furniture and the most extensive office solutions in the region. Since its inception in 1995, the show is an UFI-approved event by The Global Association for Exhibition Industry. MIFF is organised by Informa Markets in Malaysia (known as UBM Malaysia), which is a part of Informa PLC, a leading B2B information services group and the largest B2B Events organiser in the world.

Source: MIFF Furniverse