Mercedes-Benz Fashion Week Madrid travels to Ibiza with a new Resort runway featuring the top Spanish firms
 
Jun 09, 2017
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The first edition of the Mercedes-Benz Fashion Weekend Ibiza runway will take place on Saturday 8 July at Ushuaïa Ibiza Beach Hotel and feature Alvarno, Jorge Vázquez, Teresa Helbig, Andrés Sardá and Desigual. Five outstanding Spanish designers and firms, all regulars at Mercedes-Benz Fashion Week Madrid

This great new fashion event is organised by Mercedes-Benz Fashion Week Madrid/IFEMA, Mercedes-Benz España and Ushuaïa Ibiza Beach Hotel

Mercedes-Benz Fashion Weekend Ibiza is sponsored by L’Oréal París, which will provide the official make-up and hairstyles for the event, and the fine jewellery firm Chopard

Madrid, 8 June 2017.- Mercedes-Benz Fashion Week Madrid, the great Spanish fashion runway, is packing its bags and travelling to Ibiza to present a new runway featuring Resort collections, Mercedes-Benz Fashion Weekend Ibiza, which will be held in the afternoon of Saturday 8 July at the one-of-a-kind Ushuaïa Ibiza Beach Hotel.

This new event, under the direction of Mercedes-Benz Fashion Week Madrid and its chief executive Charo Izquierdo, will be held in Ibiza on 8 July and is launched with the intention of becoming Spain’s second major fashion event, following in the footsteps of Madrid’s renowned runway. It demonstrates a firm commitment on the part of the Mercedes-Benz car brand to continue growing in the exciting world of fashion. At the same time, the runway is intended to become a key event in the international calendar of Resort collection presentations.

Its first edition will feature top designers and firms that are regulars at the Madrid runway and have a long international track record, such as Alvarno, Jorge Vázquez, Teresa Helbig, Andrés Sardá and Desigual, who will present their Resort creations for 2018. The five Spanish designers and firms selected offer an interesting concept of fashion and have names that are a vital part of the panorama of international design.

The organising committee of Mercedes-Benz Fashion Weekend Ibiza consists of Charo Izquierdo, director of Mercedes-Benz Fashion Week Madrid, the car company Mercedes-Benz España and Daniel Gómez Korf, Brand Director of the Palladium Hotel Group, to which the Ushuaïa Ibiza Beach Hotel belongs. They will be responsible for promoting this event and ensuring that each runway is of the highest quality.

Mercedes-Benz Fashion Weekend Ibiza is sponsored by L’Oréal París, which will provide the official make-up and hairstyles for the event, the fine jewellery firm Chopard, and Air Europa, whose planes will transport the models and designers to Ibiza.

About Mercedes Benz
Mercedes Benz has an ongoing commitment to fashion, designers and fashion-related events both in Spain and internationally. This commitment is illustrated by its involvement in over 50 fashion events around the world, including the Hyères Festival of Fashion and Photography, Mercedes-Benz Fashion Weeks in Tokyo, Berlin, Beijing and Prague and, of course, Mercedes-Benz Fashion Week Madrid.

Staying true to its avant-garde philosophy, Mercedes-Benz is keeping up its core values: innovation, elegance and design, in the constant pursuit of perfection, which it shares with the fashion sector.

About Ushuaïa Ibiza Beach Hotel
A new concept in hotels has radically altered leisure on the island of Ibiza. Luxury. Parties. Exclusivity. Design. Technology. Views. The latest trends. The most exclusive, fun parties by day at an elegant hotel with a unique personality. Ushuaïa Ibiza Beach Hotel offers a combination of the best music and entertainment for adults, with shows by world-famous DJs, the most avant-garde design, the latest technology, VIP services and five restaurants featuring a fascinating variety of cuisines. Ushuaïa Ibiza Beach Hotel consists of two adjoining establishments: The Ushuaïa Club, which includes an
incredible swimming pool next to the stage, and The Ushuaïa Tower, for those who want to enjoy the Ushuaïa experience in a more reserved atmosphere.

About Mercedes-Benz Fashion Week Madrid, IFEMA
Mercedes-Benz Fashion Week Madrid, organised by IFEMA, is the great Spanish fashion runway and the best display of Spanish design in the world. Since its inception in February 1985, the fashion show has hosted the runway shows of more than 300 Spanish designers. Many of them began their careers while the event was still in its early days, and now they are important names on the Spanish fashion scene. Other, younger designers have become involved over the years, contributing their talent and fresh perspectives on fashion design in their many and varied creative discourses.

Pelonio: Mercedes-Benz Fashion Week Madrid/ IFEMA:
Alba Fernández alba@pelonio.com /(+34) 676 99 83 61 Nuria de Miguel ndm@ifema.es/ (+34) 627 70 61 49
María Castellanos: Mariac@pelonio.com/(+34)/(+34) 671 055 346

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