Interior Lifestyle China exhibitor highlights at a glance
Aug 22, 2017

With next month’s Interior Lifestyle China returning to its old home at the Shanghai Exhibition Center, buyers at the fair will be discovering not only a new exhibition layout, but also the latest products from some of the industry’s leading brands. China’s only international trade fair focusing solely on mid-range and high-end interior design and lifestyle products takes place from 14 – 16 September at the Shanghai Exhibition Center. Presented here are the exhibitor highlights of the main product halls.

The Shanghai Exhibition Center

Dining – Kitchen (West Hall)

The dining and kitchenware sections this edition feature some of the industry’s biggest brands. The distributor LivingKitchen will feature the KitchenAid, Blendtec, Microplane, Smeg, WESCO and Anchor labels, while Home United will provide buyers access to a massive 300 international household goods brands. Kitchenspring from Taiwan, which now has over 110 locations in Mainland China and Taiwan, will highlight the Danish SCANPAN-brand of cookware. A number of German brands such as Eisch, Rommelsbacher, Schnitzler and Miji, as well as Italian brands Zani Serafino and Foppapedretti also feature in this hall.

A particular highlight of this edition’s German Pavilion which is also located in the West Hall will be Leonardo, the 150-year-old glassware brand, and Carl Mertens, the knife producer that epitomises German craftsmanship and quality. The China Premier Zone, likewise found in the West Hall, features leading Chinese suppliers of lifestyle products.

Dining – Table, Living – Interior (Central Hall)

Amongst the highlighted exhibitors in the Central Hall are a number of new participants. JNBY HOME, a Chinese brand which has 700 stores around the world, will showcase a range of home textiles, while HUAYANG Fragrance, which cooperates with the likes of Fendi and Cartier, will bring its Christian Bernard-brand of fragrance to the fair. Joining them is Auping, the well-known Dutch bed and mattress manufacturer, as well as Zaozuo, which produces furniture and homeware with a combination of Northern European design and high-quality Chinese manufacturing. Another new interiors exhibitor is Danish brand AYTM, producers of home interiors and small furniture. They approach the concept of Nordic design in a sophisticated and elegant manner, with a focus on understated luxury and simple yet eye-catching designs that centre on the contrasts of materials & surfaces and exquisite details.

Returning exhibitor Rosenthal will also feature in this hall, this edition with its Thomas, Sambonet and other brands. And NanSong China, which specialises in ceramic & porcelain tableware and has supplied its products for use at the 2016 G20 summit in China, will also take part in this hall.

Amongst the participants in the Denmark Pavilion, which also features in the Central Hall, is the aforementioned AYTM, as well as fellow first-time exhibitor aida. Aida designs and produces dinner sets, glasses, cutlery, kitchen utensils and gifts, and enjoys the support of the Danish royal family, while George Clooney, Pamela Anderson and Sting are fans of their artistic, Poul Pava-designed porcelain and dark stoneware series.

Living, Giving (East Hall)

This edition’s East Hall covers a wide range of brands and products. Among them is the cast iron cookware brand Lodge, which has been producing in the US since 1896. Also from the US, the OXO brand features more than 800 innovative products covering every room of the home. German cookware brand Berndes also features alongside these brands under the Tiandihehe booth. Apous, meanwhile, will showcase the Monbento, Eva Solo, Joseph Joseph and Zing Anything brands, and distributor Keiki will display American brands Zoku, S’well and Full Circle.

Interior Lifestyle China 2017 is organised by Messe Frankfurt (Shanghai) Co Ltd. For more information about the fair, please visit

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