Intercultural Communication and Business Etiquette
JMAMONI Lifestyle & Etiquette Institute Pte. Ltd.
Jan 21, 2020

Not only in the World of Etiquette and Protocol is Effective Intercultural Communication key.

Today, almost all business is global business. Cultural awareness is core for successful business people.

This post is part of an ongoing series (@ LinkedIn) “Effective Intercultural Communication and Contemporary Business Etiquette” (high and low context cultures) to help readers leverage insights into the dimensions of culturally based work style differences, a way you can raise your own global business productivity. The dimension describes, for instance, attitudes and behaviours regarding outward appearances and the importance of visible cues (the power of silence communication) as an indicator of status. It’s scale – from very formal to very informal – speaks to the importance of protocol and etiquette, the appropriate use of titles, first or surnames, honorifics, the appropriate ways of meeting people, building relationships and entertaining.

We have to understand to treat people as individuals. We shouldn’t assume that for example every Brit, Korean or Mexican conforms to the same type or follows the same etiquette. There is no such thing as a generic Swede, Mexican or American. Know that people are as individual as their fingerprints. Different cultures don't see the world in the same way as you may think. What an American thinks is perfect manners may look imperfect to a business colleague from another culture. Even the appropriate amount of personal space between two strangers varies around the world.

Mastering different cultural etiquette and protocol helps you make a good first impression and as we know by now, first impression – often accurate BUT can be wrong - can make or break a business. Different cultures, different manners, different communication, different language. These are the things you can learn to overcome your intercultural communication challenge. Adapt your work style communication to cross-cultural differences at jmamoni lifestyle and etiquette institute. We are your GPS that helps you navigate through this multi-cultural lens.

It is important to develop expertise in cross-cultural communication in the workplace such as differences in perception and viewpoints. Also, cross-cultural communication has become strategically important to companies due to the growth of global business, technology and the Internet. This type of communication involves an understanding of how people from different cultures speak, how they communicate and how they perceive the world around them.


Company JMAMONI Lifestyle & Etiquette Institute Pte. Ltd.
Contact Juliana Mamoni