IAAPA Announces New Global Brand
 
Jan 24, 2019
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ORLANDO, Fla., US (23 Jan 2019) --( ASIA TODAY )-- IAAPA, the global association for the attractions industry, revamped its brand identity with a new look and logos to demonstrate its readiness to support the global attractions industry well into the next 100 years.

“This new identity is the result of a thoughtful, three-year strategic initiative led by many IAAPA members,” said Jeff Klocke, chairman of the IAAPA Branding Taskforce and vice president and general manager of Pacific Park on the Santa Monica Pier. “Through surveys, interviews, and research we came to better understand how members view IAAPA, and what services and resources they need and want from the association. IAAPA members shared they value the vast diversity found within our industry, and view IAAPA as the source to make lasting connections and feel inspired.”

The resulting new logo includes a wide, bright color palette representing the diversity of professionals and constituencies that make up the global attractions industry. The burst in the middle conveys the sparks of inspiration when individuals come together, and the strong, solid IAAPA letters reflect the strength of the industry while the flares signify forward movement.

In addition to a new brand image, IAAPA’s three Global Expos have been renamed - IAAPA Expo Asia, IAAPA Expo Europe, and IAAPA Expo. Formally, IAAPA’s Global Expos were known as Asian Attractions Expo, Euro Attractions Show, and IAAPA Attractions Expo respectively.

IAAPA has been running trade shows for many years with overwhelming results. Its Asia Expo (previously called Asian Attractions Expo) rotates through the Asia-Pacific region to provide attendees the opportunity to see and learn from new locations, attractions and areas of the industry. The 2016 Expo held in Shanghai, China, for example, hosted a record-breaking 11,500 total participants, including 8,100 buyers from 79 countries and regions, who attended the event to discover new ideas, acquire best practices and gain business insights; as well as to network with industry players.

IAAPA Expo Asia is returning to Shanghai, China this year. To be held 11-14 June 2019 at the Shanghai New International Expo Centre, the 2019 show will feature innovations, concepts and products from 300+ companies from around the world.

“While the IAAPA brand has a new look and feel, the association will continue to serve its members and uphold the highest levels of professional standards. IAAPA remains focused on helping produce safe and memorable experiences for all, and we look forward to this newest chapter in IAAPA history,” said David Rosenberg, 2019 chairman of the IAAPA Board of Directors and vice president of the Monterey Bay Aquarium.

About IAAPA
IAAPA is a diverse and dynamic community of global attractions industry professionals. As the largest international trade association for permanently located attractions, IAAPA unifies the attractions community, connects people to learn and grow together, and strives to promote the highest professional standards for industry safety around the world.

Founded in 1918, IAAPA represents more than 6,000 attraction, supplier, and individual members from more than 100 countries. Members include professionals from amusement parks, theme parks, attractions, water parks, resorts, family entertainment centers, zoos, aquariums, science centers, museums, manufacturers, and suppliers.

The non-profit organization’s global headquarters is located in Orlando, Florida, US. IAAPA also maintains offices in Brussels, Belgium; Hong Kong, China; Shanghai, China; Mexico City, Mexico; and Alexandria, Virginia, US. To learn more, visit www.IAAPA.org or connect through social media channels: @IAAPAHQ #IAAPA.

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Media Contacts:
Susan Storey: SStorey@IAAPA.org or +1 321/319-7615
Lesley Harris: LHarris@IAAPA.org or +1 321/319-7616
Flora Lau: flora.lau@baobab-tree-event.com or +852 3520 3638

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