The Economist Group names former Atlantic executive Bob Cohn as President, The Economist
 
Jan 15, 2020
Category:

Key appointment to support new CEO’s growth strategy

Hong Kong, January 15th 2020 --( ASIA TODAY )-- The Economist Group announced the appointment of Bob Cohn as President/Managing Director for The Economist. Mr Cohn will lead the core newspaper business, focusing on expanding subscriptions and readership around the world, as well as developing new digital offerings. He will also support the Group leadership team in identifying and leveraging commercial opportunities in North America. Mr Cohn will split his time between New York and Washington, DC.

Mr Cohn comes to The Economist Group after having spent more than 10 years at The Atlantic, where he served as president and, before that, digital editor. Under his leadership, The Atlantic achieved record highs in revenue, profit, audience, and staffing, built successful events and consulting businesses, and launched a digital subscription programme earlier this year.

Mr Cohn will report directly to Lara Boro, who joined The Economist Group as chief executive in September 2019. “I am delighted to welcome Bob to The Economist Group. His experience as a journalist combined with his business successes, give him a unique understanding and appreciation for what we stand for, and the know-how to achieve our commercial ambitions,” said Ms. Boro.

North America is an important growth market for The Economist accounting for 55% of its 1.6 million print and digital circulation. The Economist is about to embark on ambitious plans related to the US 2020 presidential election including the launch of new products and marketing campaigns.

“I am thrilled to join the amazing team at The Economist, whose journalism I have long read and admired. At a time of convulsive social disruption and growing mistrust in media, The Economist produces reporting, analysis, and commentary that has never been more essential to understanding our complex world. I look forward to helping bring this work to a wider audience,” said Mr Cohn.

Link to announcement
Contact: Golin
Zoe Chau economist@golin.com / +852 2501 7905
Maxson Tsang economist@golin.com / +852 2501 7907

About The Economist
With a growing global audience and a reputation for insightful analysis and perspective on every aspect of world events, The Economist is one of the most widely recognised and well-read current affairs publications in the world. In addition to the weekly print and digital editions and website, The Economist publishes Espresso, a daily news app, Global Business Review, a bilingual English-Chinese product and Economist VR, a virtual-reality app. Economist Radio produces The Intelligence, a daily current-affairs podcast and several other podcasts a week. Economist Films produces short- and long-form video. The Economist maintains robust social communities on Facebook, Twitter, LinkedIn, Medium and other social networks. A recipient of many editorial and marketing awards, The Economist was named the most trusted news source by the 2017 Trusting News Project Report.

About The Economist Group
The Economist Group is built on high-quality, independent analysis which runs through all of its businesses. Based in London and serving a global readership and client base, the group publishes print and digital products, produces global events, and offers a range of subscription and other services for clients and readers. Its flagship businesses include The Economist newspaper, and research and analysis division The Economist Intelligence Unit.

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