Companies Creating Shared Value in Poverty Alleviation, Agriculture Development, Enhancement of Health and Education Recognized
Oct 13, 2016

MANILA --(ASIA TODAY)--Companies from the Philippines, Thailand, Bangladesh, Singapore, and India that have successfully created shared value in the areas of poverty alleviation, agriculture development, and enhancement of health and education were recognized at this year’s Asian CSR Awards, given by the Asian Institute of Management-Ramon V. del Rosario, Sr. Center for Corporate Social Responsibility (AIM-RVR CSR Center) and Asia Inc Forum.

A featured event at the Asian Forum on Corporate Social Responsibility (AFCSR), the Asian CSR Awards recognizes companies that have demonstrated corporate responsibility in their business philosophy and operations. Programs must have showcased benefit to stakeholders, as well as provided innovative and sustainable solutions to pressing social challenges.

The Asian CSR Awards recognizes companies in the areas of Environmental Excellence, Education Improvement, Poverty Alleviation, and Health Enhancement. The CSR Impact Award is given to an ongoing program that is both innovative and replicable, as well as having a track record of significant sustainable impact. Meanwhile, the Intel-AIM Corporate Responsibility Award recognizes corporations that have made CSR an integral part of the way they do business, with programs having sustainable impact in all appropriate areas of operations.

AIM President and Dean Dr. Jikyeong Kang commented, “The recipients of the Asian CSR Awards embody the kind of integration between business and society that we aspire to see across Asia — that businesses, through responsible and innovative leadership, are applying their core strengths to solve some of the greatest challenges of our time. This is aligned with AIM’s thrust of developing leaders who drive meaningful growth for the region’s businesses and societies.”

The recipients of this year’s Asian CSR Awards are the following:

Environmental Excellence: Ayala Land, Inc.’s Native Landscapes for Site Resilience and Urban Diversity. Ayala Land is the largest property developer in the Philippines. The company’s Native Landscapes for Site Resilience and Urban Biodiversity program uses native plants in real estate projects, promoting biodiversity, ensuring presence of ecosystem services in project sites, and ensuring site resilience to extreme weather conditions. The program has been implemented in 13 large-scale, mixed-use estates and is set to be replicated in 55 growth centers in the Philippines, where Ayala Land’s developments are located.

Education Improvement: Metropolitan Waterworks Authority’s MWA Plumbers for People. Metropolitan Waterworks Authority, a state enterprise providing quality water to residents in Bangkok, Nonthaburi, and Samutprakan, launched the MWA Plumbers for People Project in 2014. The project was an opportunity to raise awareness on the value of natural resources, while providing knowledge and skills training to community volunteer plumbers in repairing water equipment in private and public spaces. A total of 613 participants from 432 communities have since graduated from the program.

Poverty Alleviation: Indian Rayon’s Integrated Agriculture Development Project. Indian Rayon, a member of the Aditya Birla Group, recognized that farm land productivity has been decreasing due to water scarcity and decreased soil fertility. To address these, the company

trained farmers to carry out organic farming and adopt best practices. This was supplemented by the provision of a high-yielding variety of wheat seeds, soil-testing processes to improve soil fertility, and water availability through farm well recharge techniques. Ultimately, the farmers’ incomes were augmented through increased wheat productivity. The program is operated in 29 villages in India, with more than 35,000 farmers participating each year since 2013.

Health Enhancement: Friendship’s Lifebuoy Friendship Hospital. Friendship is an organization that has been working for 15 years in Bangladesh, taking development initiatives to hard-to-reach communities, providing them with healthcare, education, financial assistance, governance, and disaster management assistance. The Lifebuoy Friendship Hospital has been the flagship project of Friendship since 2002, providing essential primary healthcare to impoverished communities in the remote areas of northern Bangladesh. Since then, over 4.2 million people have access to Friendship’s health service. A total of 425 clinic days per month are delivered by both satellite and static clinics, with 505 Friendship Community Medic Aides in place.

CSR Impact Award: Royal FrieslandCampina N.V.’s Dairy Development Program. Royal FrieslandCampina is the world’s largest dairy cooperative and is one of the top five dairy companies in the world, with an annual revenue of 11.4 billion euros. The company’s Dairy Development Program aims to improve the dairy production of farmers through a variety of activities, which include establishing a holistic milk collection system; providing technical services, high quality training, and consultation programs to farmers; setting up incentive schemes and quality control and assurance from farm to factory; and building good relationships with local farmers, government, and communities. The company has worked with over 45,000 farmers in Asia and is looking to get the younger generation interested in agricultural entrepreneurship by improving economic prospects.

Intel-AIM Corporate Responsibility Award: ITC Limited. ITC is one of India’s largest FMCG, agricultural, and paperboards businesses, critically dependent on agriculture for raw materials. The company has four programs which are intended to address specific agricultural concerns, but when taken as a whole, provide mutually reinforcing solutions to small landowners who live with limited resources and are vulnerable to the impacts of climate change. These programs include: (1) the Social & Farm Forestry Program, where ITC provides small landowners with viable livelihoods, allowing them to create indigenous, renewable, and cost-effective raw material sources for ITC’s Paper & Paperboards and Packaging Businesses; (2) the Integrated Watershed Development Program, which together with its implementation partners, ITC helped form Water User Groups that work to implement soil and moisture conversion measures, build and maintain water-harvesting structures to reverse land degradation, increase critical irrigation, and raise agricultural productivity; (3) the e-Choupal Platform, with e-Choupals acting as a network of village internet kiosks that allow farmers to access real-time price and weather information, as well as information on best practices and agronomic techniques. These kiosks are managed by a lead farmer who helps train other farmers to access the information and services provided by the platform; and (4) the Livestock and Dairy Program that aims to genetically upgrade low-yielding indigenous cattle to produce cross-bred progeny with much higher milk yields, eventually converting an existing asset into a source of substantial supplementary income with the sale of milk surpluses.

About AIM

The Asian Institute of Management (AIM) is the Asian pioneer in management education. Since it was founded in 1968 by the Harvard Business School and academics as well as prominent business leaders of the Philippines, AIM has been committed to contributing to sustaining the growth of Asian businesses and societies through developing professional, entrepreneurial, and socially responsible managers and leaders.

AIM’s 41,000-strong alumni, who have profited from its proven strength in practitioner-based education offered through Washington SyCip Graduate School of Business and its unique development management education provided by Zuellig School of Development Management, all under one roof, are well recognized for their ability to navigate complex and dynamic spaces, and occupy key positions in business, state and development corporations all over the world.

AIM’s education and training meet the global accreditation standards of the US-based Association to Advance Collegiate Schools of Business (AACSB). AIM offers five degree programs: Master in Business Administration (both full time and executive), Master of Science in Innovation and Business, and Master in Entrepreneurship, and Master in Development Management. The Institute is also highly recognized for open enrollment and custom executive programs for business as well as non-business organizations. For more information please visit

For more information about this press release, please contact:

Milanny Odon/Mika Palileo
Ogilvy Public Relations Manila
Tel: (632) 238 7000
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