Blizzard and NetEase extend partnership as China approves 84 new game titles
China Knowledge Online
Jan 13, 2019

Jan 11, 2019 (China Knowledge) - U.S. gaming giants Blizzard Entertainment will be extending its partnership with Chinese game publisher NetEase after 11 years.

Under the partnership, NetEase will keep publishing rights for Blizzard’s game titles such as World of Warcraft, StarCraft, Diablo, Hearthstone, Heroes of the Storm and Overwatch in China till January 2023.

NetEase which is based in Beijing brought the first Blizzard game StarCraft 2 to China back in 2008 together with the latter’s gaming platform and has played a profound role in popularizing the company’s games in China.

The extension of the partnership comes as China lifts a 9-month long suspension of new game titles in the country last December. Just this week, China’s State Administration of Press, Publication, Radio, Film and Television released its second list of approvals consisting of 84 new games.

This is the second list the Chinese regulator has released in 2 weeks. However, China’s gaming giants Tencent and NetEase have yet to wait for their gaming titles to be approved.

Despite this, the new approvals are a boon to the country’s gaming industry which has seen growth stalled for most of last year following the halt of new game approvals and is good news for Chinese gaming companies.

Titles from companies such as Tencent and NetEase will likely come in the near future as regulators review games in order of submission.

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