Beyond Beauty ASEAN-Bangkok earns UFI Approval and selected by TCEB as ASEAN Rising Trade Show
Jun 29, 2016

Beyond Beauty ASEAN-Bangkok (“BBAB”) is proud to announce that it has been approved by UFI, the Global Association of the Exhibition Industry. In addition, BBAB is honored to have been selected as the only ‘ASEAN Rising Trade Show’ in the Healthcare and Wellness industry, bythe Thailand Convention & Exhibition Bureau (TCEB).

BBAB, held annually, is ASEAN’s only truly regional event for the beauty industry. Entering its third year, BBAB has moved at a rapid developmental pace since its first edition and has become the region’s most successful international trade platform.

To gain UFI approval, BBAB underwent a thorough audit by Searcher Co. Ltd.As part of the audit, BBAB’s attendance figures and other exhibition-related data were all expansively reviewed and verified.

UFI approval is much sought after in the exhibition industry, as this credential incites trust by giving credibility to data recorded by event organizers. Besides verifying hard facts such as total net exhibition space, number of domestic and international exhibitors, as well as number of visitors, UFI approval is a quality guarantee of the exhibition’s reputation and service quality.

BBAB is the only beauty trade exhibition in ASEAN to have attained this accolade. Joining UFI’s exclusive lineup of approved events worldwide, demonstrates the show’s quality and internationalism.

Mr. Loy Joon How, General Manager, IMPACT Exhibition Management Co., Ltd., said “The UFI approval is third-party quality assurance of BBAB - particularly for those considering first-time event participation – that BBAB is a sound business investment.”

ASEAN Rising Trade Show by TCEB

Selected by TCEB as the onlyASEAN Rising Trade Show in the Healthcare and wellness industry, BBAB has once again proven itself as demonstrated in its strength in growth, as well as its strong contribution to the growth of the trade fair industry.

"The ASEAN Rising Trade Show is a three-year program running from 2015 to 2017. The criteria for participation in the program includes exhibitions that are new and creative, promote business sustainability for trade fairs, demonstrate the growth of international participants from AEC countries and contribute to the growth of the trade fair industry," according to Mrs. Supawan, Vice President, Strategic and Business Development, TCEB.

Comprehensive trade platform
Co-organised by the Federation of Thai Industries, Informa Exhibitions and IMPACT Exhibition Management, BBAB 2016 is a comprehensive platform for the ASEAN beauty industry and effectively mirrors the Thai beauty industry as the hub for the beauty industry in Southeast Asia. BBAB 2016 also serves as an effective platform for SMEs in the ASEAN beauty industry to access the trade, networking and knowledge opportunities.

“BBAB is an increasingly important platform for the industry to learn about the region’s business potential. The establishment of the ASEAN Economic Community (AEC) offers vast opportunities in the form of a huge market of US$2.6 trillion and over 622 million people*.” said Ms Claudia Bonfiglioli, International Director, Informa Beauty cluster.

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- Distributed via ASIA TODAY

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