ABS-CBN's pioneering DTT service sells 7M units in PH since its launch in 2015
Feb 24, 2019

ABS-CBN, the Philippines’ leading entertainment and media company, has sold seven million boxes of its pioneering digital terrestrial television (DTT) product branded as ABS-CBN TVplus, as of February 2019 or four years since its launch in February 2015.

The robust sales has been steadily growing in the past years as more and more Filipinos patronize the first DTT product in the Philippines that gives viewers a better viewing experience with clear video, crisp audio, and premium channels.

Based on Kantar Media’s Q4 2018 report of DTT households nationwide, ABS-CBN TVplus exclusive channels CineMo, an all-day entertainment channel, and YeY, an all-day children’s channel, have kept their spot as the third and fourth most watched channels, respectively.

Meanwhile, after being launched as one of the new TVplus channels last year, Jeepney TV, which airs timeless and hit ABS-CBN local programs, claimed the fifth spot followed by Movie Central, the first all-English movie channel on digital free TV, on the sixth spot. Asianovela Channel, the first and only channel on digital free TV that airs uncut Asian dramas and movies, ranked eighth on the list.

On the other hand, ABS-CBN TVplus’ pay-per-view channel KBO, which is now open to all networks, has attracted 1.2M unique TVplus customers to register using the service.

ABS-CBN, which is rapidly transitioning into an agile digital company, is the first media and entertainment company in the Philippines to make the historic switch from analog to digital terrestrial television to transform the TV viewing experience of Filipinos.

Based on the Kantar Media establishment survey last August 2018, 72% of non-cabled homes in the capital region, Metro Manila, have an ABS-CBN TVplus box, versus 55% in August 2017. The number of non-cabled homes with a TVplus box also increased in Mega Manila to 65% from 44%, while those in the suburbs grew to 57% from 33% in the same period last year.

ABS-CBN TVplus also continues to expand its signal coverage areas as part of its mission to lead the Philippines’ migration from analog to digital broadcast by 2023.

In November 2018, ABS-CBN TVplus added the province of Batangas as its 16th signal coverage area in the Philippines.

More content choices were offered to TVplus consumers in 2018 with the introduction of five additional ABS-CBN TVplus channels, which include, on top of Jeepney TV, Movie Central, and Asianovela Channel, the music channel MYX, and the home TV shopping channel, O Shopping.

About ABS-CBN Corporation
ABS-CBN Corporation is the Philippines’ leading media and entertainment organization. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging world-class entertainment programs in multiple genres and balanced, credible news programs that are aired on free-to-air television. The company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for eight channels on cable TV and operates the country’s largest cable TV service provider. The Company also owns the leading cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile. In addition, ABS-CBN has business interests in merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, overseas telecommunication services, money remittance, cargo forwarding, TV shopping services, theme park development and management, property management and food and restaurant services, and cinema management, all of which complement and enhance the Company’s strength in content production and distribution. The Company is also the first TV network in the country to broadcast in digital. In 2015, it commercially rolled out its digital TV box, ABS-CBN TVplus, to prepare for the country’s switch to digital TV.

About ABS-CBN TVplus

ABS-CBN TVplus is the country’s first digital television service, developed by ABS-CBN Corporation to provide Filipinos with superior television experience through clear picture and sound. Among its channel lineup are the free TV channels ABS-CBN and ABS-CBN Sports + Action as well as four premium channels including CineMo!, the first all-day movie channel on free digital TV, Yey!, the first all-day children’s entertainment channel, Knowledge Channel, the only TV Channel with curriculum-based programs; and DZMM Teleradyo, which airs live news, information, commentary, and public service programs of the country’s leading AM radio station DZMM Radyo Patrol 630. In 2016, began to expand its content through an original program in CineMo! and launched the Kapamilya Box Office Channel, a for-subscription channel that offers all-Filipino movies in various genres. Launched in Mega Manila in 2015, it will soon roll out in Cebu, Davao, Ilo-Ilo, Bacolod, and Cagayan de Oro.

# # #

KANE ERROL CHOA, Head of Corporate Communications
Mobile: 09209454106, 09189095263
Email: kane_choa@abs-cbn.com

LEONEL VELARDE, Media Relations Manager
Mobile: +639175751470
Email: Leonel_Velarde@abs-cbn.com

Mobile: 09989684327
Email: HCBarrameda@abs-cbn.com

- ASIA TODAY News Global Distribution http://www.AsiaToday.com