13 March 2017, SINGAPORE - Subsidiary of 8I Holdings Ltd, 8 MAD Group Sdn Bhd ("8 MAD") is pleased to announce that Carousell, one of the world's largest and fastest growing mobile classifields marketplace, has appointed 8 MAD as the Branding and Integrated Marketing agency in Malaysia for 2017.
8 MAD will oversee the development and activation of an integrated campaign for Carousell across TV, radio, OOH and on-ground events. The campaign is aimed at growing Carousell's presence in Malaysia.
"8 MAD impressed us with their understanding of the local market, creative approach to tackling the challenges we face, and willingness to roll up their sleeves and get the job done," said Winnie Khoo, General Manager for Singapore and Malaysia, Carousell.
"We are excited to see the results as our campaign picks up momentum over the next month."
As part of the integrated campaign for Carousell, 8 MAD's creative team has launched a series of impactful advertisements and creative productions based on the concept of #semuabolehduit (a play with words with the message everyone can make money, everyone can "do it"). This includes a pair of TV commercial parodies of the current Malaysia blockbuster movie, J Revolusi featuring its lead actor, Zul Ariffin.
8 MAD's other major key accounts include Malaysia's leading wellness chain, HealthLand, property developer, Green Target Group and Malaysia's leading dairy and food marketer, F&N Dairies.
As of February 2017, 8 MAD Group's integrated branding and marketing communications consultancy subsidiary, MAD Integrated, has secured approximately RM3 million in billings for the year, of which 50% are based on retainers. Together with renewals, MAD Integrated is now handling a stable number of 15 social media retainer accounts including Fisherman's Friend, Nutox, Meiji and Nanowhite.
Patrick Wee, CEO of 8 MAD Group believes that the fast growth is due to the value of 8 MAD as an integrated consultancy that delivers high ROIs to clients. Patrick commented, "We pay attention to the integration of digital initiatives within integrated Branding & Marketing solutions. Our track record helps greatly in showing both our strategic and activation capacity. Overall, many clients look to our team for advice as branding and digital experts; thereby helping them stay relevant in the fast changing environment."
In line with 8 MAD's 2017 mantra of "Go Deep, Go Beyond", Patrick adds on, "With the growth of secure retainer accounts, this will also allow us to grow deeper understanding of our clients' businesses and problems, and enable us to deliver better results in return. In addition, to cope with the demand for experiential marketing and creative content, we will be expanding 8 MAD Group with the formation of two new subsidiaries, MAD Events and MAD Studios, in March 2017."
(More information on 8 MAD Group and its recent account wins are available in a separate factsheet attached.)