Mobile Branding + Measurement Conference & Workshop (Malaysia)
Date : Mar 07, 2013 - Mar 08, 2013
Opening Hours : 9AM - 5PM
Venue : InterContinental Kuala Lumpur
Location Address :
Country : Malaysia
Organizer : Pacific Conferences
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Programme Highlights:
Telkomsel - Incorporating loyalty & CRM programs into mobile Unilever - Building customer interaction via advanced mobile technologies Research in Motion - Maximising consumer buzz with real-time viral campaign Consumer Behaviour - Examining the landscape & trends among mobile-savvy customers Brand Activation - Cutting through clutter with innovative mobile campaign Brand Advocacy - Leveraging on key opinion leaders & tastemakers Brand Engagement - Building sensory touch-points through experiential marketing Brand Loyalty - Utilising mobile data to turn customers into long-term purchases

Introduction :

Are you well-equipped with the skills to harness the full potential of mobile?

Acquire holistic skills to plan, implement, and measure your mobile branding strategies. Pick up real-world tactics and proven strategies from renowned brands such as Telkomsel, Unilever, RIM, and more. Discover how best practitioners utilise mobile to deliver highly targeted message, maximise campaign reach, improve engagement, and cultivate loyalty. Understand how to optimise mobile investment, improve campaign execution, and develop ROI framework for your brand.

Keywords :
Title Ms Name Elicia Foo
Telephone +65 6592 7355 Fax +65 6338 6702
City/State Singapore Country Singapore