HKTDC Hong Kong Book Fair 2011
Date : Jul 20, 2011 - Jul 26, 2011
Opening Hours : 10.00 – 22.00
Venue : Hong Kong Convention and Exhibition Centre
Location Address : 1 Expo Drive, Wan Chai, Hong Kong
Country : China
Organizer : Hong Kong Trade Development Council
Show URL :
Number of exhibitors :
Major Exhibits :

Books and Publications
Children's and Teen's Books
Religious Books
e-Books & e-Learning Resources: e-Book Readers, Audio Visual Learning Aids, Educational Software
Multimedia Products
Stationery and Printed Products

Introduction :

The HKTDC Hong Kong Book Fair 2010 underlined the fact that the written word is as powerful as ever with its very impressive attendance figures. Taking place from 21-27 July 2010, the 21st edition of the show attracted a total of 920,000 visitors. More than 270 cultural events under the theme of “Reading the World, Writing the Future”, were organised during the event, with more than 90 authors taking part.

These figures reflect the influence that the fair exerts on cultural life in Asia. Not only is it dedicated to the promotion of reading in Asia, but it also acts as a gateway to the Asian book market for publishers, authors, literary agents and others outside the region.

Alongside the always-popular General Books Pavilion, new and expanded highlights were very well received. The enlarged English Avenue drew large numbers of visitors, and showed that Hong Kong is a hub not just of Chinese culture and literature, but of the English-language books of all types. English Avenue, took up about 50% more space than the previous year, featured the largest display of English books in the fair’s history.

The exhibitors of this zone were able to take advantage of the growing enthusiasm for English-language publications, which was also evident in the success of two forums featuring celebrated British authors – best-selling novelist Frederick Forsyth, author and actor Stephen Fry and historian Andrew Roberts. Other notable English-language authors who took part in the show included British poet James Fenton, children’s novelist and screenplay writer Anthony Horowitz , New York-born and Hong Kong-raised Andrew Xia Fukudu and Hong-Kong-based, Chinese-Indian author Xu Xi.

The 2011 edition will build further on the excellent reception afforded to both English Avenue and the international writers, seeking expand it in both size and scope.

Another major trend that was fully embraced at the 2010 edition and will play an even higher profile in 2011 is digital media. The eBooks &e-Learning Resources Zone made their debut in 2010, displaying the latest ebooks and digital-reading products from 21 exhibitors, while a Digital Interactive Zone allowed visitors to operate electronic readers and browse reading material in ebooks.

This aspect of the fair is also set to strengthen its presence in 2011, as e-reading becomes even more popular and more ebooks and e-readers become available. The HKTDC commissioned Actrium Solutions (HK) Ltd to conduct an onsite survey during the Book Fair, which revealed that 25% of the visitors interviewed had purchased ebooks and related digital tools at the fair.

The Hong Kong Book Fair is extremely well covered by media not only from Hong Kong and the Chinese mainland but overseas, too. In 2010 a total of 8,000 stories were generated. This interest not all brings in more visitors but also brings added publicity to exhibitors and participating publishers and authors.

The Hong Kong Book Fair provides the publishing industry with the biggest platform in Asia for promoting a huge array of publications in Chinese language as well as foreign languages, particularly English. But on a higher level, the event is also very effect in promoting culture and encouraging reading among all sections of society, especially through activities such as readings, forums and presentations with internationally renowned authors.

Keywords :
Title Media Coordinator Name Judy Ko
Telephone (852)2240 4071 Fax
City/State Hong Kong Country China