ADB, China Water Affairs Sign Deal to Improve Urban Water Management in PRC
Mar 02, 2018

BEIJING, PEOPLE’S REPUBLIC OF CHINA (2 March 2018) — The Asian Development Bank (ADB) today signed a loan equivalent of up to $200 million to help China Water Affairs Group Limited (CWA) improve wastewater management and increase people’s access to clean and reliable water supply in the People’s Republic of China (PRC).

The agreement was signed by Christopher Thieme, Deputy Director General of ADB’s Private Sector Operations Department, and Duan Chuan Liang, CWA’s Chairman, at a ceremony in Beijing.

ADB’s assistance is comprised of two loans of up to $100 million each in US dollars and yuan. The financing, to be disbursed on a project-by-project basis, will support the construction and operation of a series of public-private partnership (PPP) initiatives covering a combination of water treatment and distribution, wastewater treatment, and sewage and drainage pipelines in second and third-tier cities in the PRC. The PPP arrangements will help increase private sector participation in the urban water sector.

“Ensuring accessible, safe, and reliable water supplies for the PRC’s urban areas is an urgent development priority,” said Mr. Thieme. “This financing supports CWA in pioneering new approaches to urban water management where multiple services are integrated to increase water efficiency.”

This transaction builds on the success of ADB’s earlier partnerships with CWA, which focused on supplying water to cities and surrounding rural communities. In this new financing, the emphasis is on supporting CWA’s innovations to link the entire water value chain, including wastewater pipelines and treatment.

Once completed, CWA’s projects are anticipated to supply over 10 million cubic meters per day of tap water and treat over 1.8 million cubic meters of wastewater daily. Over 5,000 kilometers of CWA-managed sewage and drainage pipeline networks will also be constructed.

CWA, established in 2003 as one of the first private companies to own and operate water distribution networks in the PRC, has concession operations in more than 50 cities, across 16 provinces and provincial-level municipalities, in the country. CWA’s main business lines include water supply, wastewater management, and water construction services.

ADB, based in Manila, is dedicated to reducing poverty in Asia and the Pacific through inclusive economic growth, environmentally sustainable growth, and regional integration. Established in 1966, it is owned by 67 members—48 from the region.

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ADB, China Everbright International Facilitate Clean Waste-to-Energy PPP in Viet Nam
Feb 01, 2018

HONG KONG, CHINA (2 February 2018) — The Asian Development Bank (ADB) today signed a $100 million loan facility agreement with China Everbright International Limited (CEIL) to help a series of municipal waste-to-energy (WTE) plants in primary and secondary cities in the Mekong Delta. This initiative will be the first municipal WTE public-private partnership (PPP) project in the country.

“The agreement signed today will be a new model to improve solid waste management in cities, and also mitigate climate change by reducing methane and increasing energy generation from renewable sources,” said Christopher Thieme, Deputy Director General of the Private Sector Operations Department at ADB.

Viet Nam generates more than 27.8 million tons of waste annually. Most of the waste collected are disposed in landfills in an unhygienic manner. This poses a significant health threat to nearby communities, mostly urban poor. One of the most effective ways to treat and manage this increasing quantity of municipal solid waste is through WTE, which can reduce waste volume by 90% and eliminate greenhouse gas emissions, while also producing energy from the heat of the waste during incineration.

ADB’s assistance will support the construction and operation of a series of WTE plants with advanced clean technologies in multiple municipalities in Viet Nam. Each WTE plant will treat municipal solid waste and supply electricity to the local electricity grid. CEIL will develop and invest in WTE subprojects in Viet Nam to facilitate the harmless treatment, reduction, and reuse of household waste in the cities and produce clean electricity.

CEIL is one of the world’s leading integrated environmental protection companies with environmental protection projects spanning 18 provinces and municipalities in the People’s Republic of China. As of end of 2017, CEIL had 43 WTE projects in operation with a combined processing capacity of 39,100 tons per day and generation capacity of about 4,300 gigawatt-hours per year.

ADB, based in Manila, is dedicated to reducing poverty in Asia and the Pacific through inclusive economic growth, environmentally sustainable growth, and regional integration. Established in 1966, it is owned by 67 members—48 from the region.

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New UN agency projects to boost farming practices, improve farm animal health
Dec 31, 2017

29 December 2017 – People around the world, especially poor farmers in developing Asian countries, will benefit through the use of nuclear techniques in combatting diseases affecting farm animals and improve water management practices, the United Nations atomic energy agency has said.

“Improved farming practices, healthier animals and – ultimately – increased food security will be the outcomes,” the International Atomic Energy Agency (IAEA) said Thursday.

Supported by a $600,000 grant by the Organization of Petroleum Exporting Countries (OPEC) Fund for International Development (OFID), the IAEA initiative aims to contribute to strengthen the implementation of Sustainable Development Goal 2 on ending hunger, achieving food security and improving nutrition, and promoting sustainable agriculture.

Producing more rice
About two-thirds of the grant will be used to help rice farmers better cope with the effects of climate change in Bangladesh, Cambodia, Lao People's Democratic Republic, and Nepal.

Countries in Asia – which produce 90 per cent of the world's rice – have seen fluctuating yields in recent years due to rising temperatures that bring new plant diseases and insect pests, extreme floods and droughts as well as a rise in sea levels leading to increased soil salinity and lower soil fertility in coastal areas.

“By using nuclear and isotopic techniques, scientists can help farmers improve water management practices and optimize the use of fertilizer for best yields at the lowest cost,” said the UN agency.

The increased productivity from these improved practices is expected to lead to higher volumes of high-quality, affordable rice, increasing the food security of the rural population in target countries. The improved technologies will also help reduce greenhouse gas emissions from rice production.

Fighting animal diseases
The other part of the funds will go towards the application of nuclear-related techniques for the diagnosis of foot-and-mouth disease and other fast-spreading highly contagious diseases impacting cattle in Cambodia, Lao People's Democratic Republic, Myanmar and Viet Nam.

“Early and rapid detection of animal pathogen is key to halting the spread of the diseases,” said IAEA, adding that while conventional methods can detect the viruses, they take a long time and cannot determine their behaviour or genetic character – which is required for a rapid response.

Under the grant, the IAEA, in cooperation with the UN Food and Agriculture Organization (FAO), will train veterinarians from the four countries in the diagnosis and control of the diseases.

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Green Systems Integrated solutions see Chinas environmental sector come of age
Dec 20, 2017

Integrated environmental solution suppliers stole the show at September's International Environmental Expo in Guangzhou. The 2017 event featured some of the latest innovations in environmentally-friendly technology, with digital products – particularly those with Internet of Things (IoT) compatibility – at a premium.

The Chinese mainland's environmental-protection sector has long benefitted from Central Government support, with many of the stringent eco-monitoring and pollution-prevention measures now in place bolstering the growth of the country's green industries. Funded through a number of compulsory state-backed environmental initiatives, China's green-technology sector has matured considerably, evolving from offering rudimentary standalone equipment into delivering comprehensive, integrated one-stop environmental solutions that are now required in both public and private sectors.

Among them is Grandblue Bioenvironmental Technology, a Guangdong-based supplier of integrated solutions for solid-waste processing. The company's services currently extend from treating solid waste and sewage to cleaning up residential/commercial supplies of water and natural gas. According to Wu Bin, the company's Regional Marketing Manager, Grandblue's business scope extends across solid-waste treatment, sewage treatment, tap water and natural-gas supplies.

"The kitchen-waste treatment market is huge,” said Mr Wu. “In our Foshan treatment centre alone, we are processing 300 tonnes of kitchen waste and 30 tonnes of gutter oil every day. We offer a fully integrated service – extending from the front-end collection of kitchen waste to middle-end transportation and back-end processing and treatment – which is what the market seems to want right now.”

He noted that integrated systems allow local authorities to monitor waste treatment, while improving the waste-handling efficiency of restaurants and hotels, cutting costs in labour and resources.

"The mainland environmental industry has developed from just selling equipment to providing turnkey integrated environmental solutions,” said Li Xinqiang, Deputy Marketing Director of the Infore Environment Technology Group, a Guangdong-based supplier of cooling systems and connectivity products.

"With regard to controlling and treating river pollution, for instance, companies used to solely offer local monitoring equipment. Now, we provide a solution that can intelligently manage a whole river system through a combination of different technologies."

Mr Li said that only integrated online solutions, linking IoT-configured units and employing big-data analytics, can properly flag environmental problems and implement effective counter-measures. As the competition to provide such a service is now intense, he said his company invests heavily in R&D every year to maintain and build market share.

Environmental Monitoring

Seen as the gatekeeper for all environmental protection and regulation initiatives, environmental monitoring has now become the cornerstone of the industry. Given the demand, monitoring systems were widely featured at this year's event.

Infore Enviro showcased its proprietary range of water quality, water conservancy, soil, fume and air-quality monitoring systems. According to Mr Li, the company's monitoring system allows it to test water quality along the entire course of a river by setting up several monitoring points along key stretches, with the results easily accessible via a number of dedicated websites, along with several micro-websites continuously monitoring the sewage pipes. At the same time, video monitors can track incidents of dumping or other environmentally unfriendly activity.

Through a combination of online and IoT inputs, as well as big-data analysis, changes in water quality can be detected at an early stage, with the source of any such contamination easy to determine. Even if a business or individual is engaged in covert sewage discharge, the data-analysis capabilities of Infore Enviro's systems could potentially identify the offender.

Overall, the majority of this year's exhibitors have incorporated online and IoT capabilities into their systems, regardless of whether they were engaged in environmental monitoring. In the case of Grandblue, digital technology plays a key role in its real-time tracking system, which continuously displays the location and status of its fleet of kitchen-waste collection trucks. This not only allows the process to be remotely monitored by the relevant local government officers, but also sees all of the routes and scheduling of the trucks continuously optimised, including new pick-up requests automatically factored in via a live WeChat link with the hotels/restaurants using the service.

According to Mr Wu, the company also uses big data harvested from the daily interaction of the trucks and the collection/delivery points. Once properly analysed, he said, this allowed for future needs – including the number of trucks, most efficient routes and collection frequency – to be precisely predicted and automatically implemented.

Greener Environments

With creating and sustaining green habitats one of the priorities in the mainland environmental industry, a significant tranche of this year's show was dedicated to technology emerging in this sector. In particular, Guangzhou EP Environmental Engineering, a subsidiary of the China Lesso Group, one of the mainland's largest producers of building materials, offered an integrated system for the thermal desorption of semi-volatile organic compound contaminated soil and the catalysed decomposition of persistent organic pollutant waste.

Jointly developed by the company and Beijing's Tsinghua University, the two systems use high-efficiency, low-energy consumption, with zero dust-production rate. With the desorption rate of organic compounds in contaminated soil now said to be in excess of 99.99 per cent, both systems have been designed to rejuvenate soil contaminated by volatile organic compounds with a low boiling point, such as gasoline and benzene, as well as soil contaminated by low-volatile organic compounds with a high boiling point. They are also designed to help restore soil contaminated by chlorinated pesticides and chlorinated organic compounds, as well as by sludge or sediment.

In addition to effectively harnessing new technology, the proper use of all available resources is now seen as increasingly important. In light of this, Mr Wu said Grandblue was pursuing a policy of helping to establish eco-efficient industrial parks. To date, it has constructed a solid-waste treatment industrial park in Foshan’s Nanhai district, which generates power by burning up to 3,000 tonnes of domestic waste a day.

At the same time, while treating kitchen waste in the park, storable, renewable clean energy, in the form of biogas, is generated as a byproduct of the anaerobic digestion process. Similarly, the biogas residue and biogas slurry, produced following the chemical reaction, are nutrient-rich that can be used as fertilizer.

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Waste Management Confex to encourage social responsibility among students
Nov 17, 2017

Muscat, Oman, 14 November 2017 --( ASIA TODAY )-- In its aim to provide more value to the second edition of Oman Waste and Environmental Services Conference and Exhibition (OWES), Oman’s biggest exhibitions and conferences organizer Omanexpo has taken innovative steps to add an educational and social responsibility dimension to the show by way of the Student Innovation Lab pavilion.

The Student Innovation Lab encourages students from colleges and universities across Oman to translate their innovative ideas into projects that are relevant to the ongoing environmental awareness campaign spearheaded by state-owned waste management body Oman Environmental Services Holding Company (be’ah).

These projects, relating to environment protection, water conservation, waste management, waste recycling, wastewater treatment, green architecture, climate change mitigation, pollution abatement, green entrepreneurship, renewable energy, energy efficiency, sustainability, clean manufacturing and environmental education, upon selection, will be presented to policy and decision makers, investors, and experts in the waste management field. This initiative will hone local talent, and on a larger scale, pave the way in reinforcing the government’s Omanization goal in line with its diversification plan.

As part of its mission to help create and promote sustainable value in the environments it serves, Oman’s largest privately owned mining group Kunooz Oman Holding has taken on a valuable role in the event by sponsoring the pavilion.

This year, about 30 local and international companies will showcase products and services from various waste management segments representing nine countries. The exhibition will once again play a significant part in creating and providing trade and investment opportunities and helping to bring the community together to instill awareness of the importance of sustainable waste management. The conference will address the most critical issues as well as discuss solutions for the sector.

OWES is organized in partnership with be’ah and has in its sponsor roster Tradebe, Ecovision, Cocoon International, Kunooz Oman Holding, Majis Industrial Services, Maqshan Oil & Gas, Arab Lead Company and Urbaser SA.

It will be held from December 4 to 5 at the Sheraton Oman Hotel from 9:00 to 5:00 p.m.


Contact: Melissa A. Daleja
T: +968 24660122 l Mobile: +968 99471704

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Omanexpo to hold 2nd Waste Management Conference & Exhibition in December
Oct 23, 2017

Muscat, Oman, 18 October 2017—Oman’s pioneer and biggest exhibitions and conferences organizer Omanexpo is slated to hold the second edition of its Oman Waste Environmental Services Exhibition and Conferences from December 4 to 5 at the Sheraton Oman Hotel.

Organized in partnership with state-owned waste management body Oman Environmental Services Holding Company (be’ah), OWES is the only waste management and environmental event in Oman. It was designed against the backdrop of a growing need to reduce waste in landfill sites by converting it to energy and of the bigger aim to move towards a circular economy.

Leveraging the need to address these challenges, the conference will center on recycling, waste classification, facility management, advanced and innovative technologies for waste collection, transportation, sorting and recycling, and the future of waste management in Oman.

Interactive panel sessions will focus on best industry practices in recycling and reusing, trends that are helping reshape the waste management industry, and technologies, investment and market. Highlighting the second session of the first day is a case study from Europe about the international trends in MSW-to-energy conversion, which will be presented by Dulce Passaro, ex-minister of Environmental Affairs of Portugal.

This year, the accompanying exhibition will once again provide a beneficial trade platform for companies representing various segments such as solid waste, waste management, energy, waste-to-energy, waste recycling, urban environmental cleaning, environmental monitoring, consultancy, landfill operations, and more, to showcase their products and services to an exclusive audience. The 2016 edition welcomed 54 representative companies from nine countries.

Indrajeet Kumar, exhibition director, OWES, says “We are glad to partner with be-ah for this important event for the Oman’s waste management sector and to get the support of reputed local and regional entities. We, as organizers, in turn, aim to support government initiatives and its Sustainable Development Goals.”

Be-ah is embarking on a waste management plan, which will require investments totalling to about USD 1.1 billion, USD 150 million of which will be for MSW infrastructure; USD 750 million for a waste-energy-water project; and USD 150 million for industrial waste infrastructure.

There are about 350 dumping sites across the country which will be closed and replaced by high-tech controlled eco-friendly engineered landfill sites that will dispose the waste with high-quality environmental standards. The project is estimated to cost USD 161 million.


Contact: Melissa A. Daleja
T: +968 24660122 l Mobile: +968 99471704

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Cambodia To Introduce Charges For Plastic Bags
Investvine, A Company of Inside Investor, Ltd.
Oct 20, 2017

In what could be a role model for other Southeast Asian countries, most of all Thailand, supermarket shoppers in Cambodia by law may soon be charged for using plastic bags as part of government measures to ramp up environment protection and reduce waste.

A sub-decree will also set restrictions on the import of plastic bags and encourage people to switch to reusable alternatives, reported local newspaper Khmer Times on October 19.

The measures include the promotion of public engagement programmes to reduce plastic bags use and encouraging the private sector to either recycle the bags or produce them with biodegradable materials to reduce the number of an estimated ten million plastic bags that are used in Phnom Penh daily.

The sub-decree was issued to tackle rising consumption of plastic bags, said Heng Nareth, director-general of the ministry’s environmental protection department.

“We also want to encourage the use of natural environments such as paper or leaf instead,” Nareth added.

Inter-ministerial officials will meet with supermarket owners to determine pricing, reported Khmer Times. The additional charges to the use of plastic bags will be implemented throughout the country by 2020.

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Company Investvine, A Company of Inside Investor, Ltd.
Contact Imran Saddique
Veolia Helps Simplify Water & Wastewater Challenges for the Power Industry
Sep 20, 2017

Bangkok, 19 September 2017 – Showcasing two of its proven technologies for the Power industry, Veolia Water Technologies (Veolia) is exhibiting at Power-Gen Asia 2017 to create greater awareness about the benefits that its Actiflo® clarifier and Hydrotech™ microscreen filters can offer to industry players. From 19 – 21 September 2017 at the Bangkok International Trade and Exhibition Centre (BITEC), Veolia will reaffirm the company’s commitment to simplify water and wastewater challenges for the Power industry in the Southeast Asia region.

Bill Willersdorf, Global Market Director, Power, Veolia Water Technologies, shared, “Undoubtedly, power companies need to conserve fresh water by either using reclaimed water (sewage effluent), cycling cooling towers more often, or by re-using wastewater. It can also be difficult to navigate stringent environmental regulations. Wastewater challenges in the industry can be complex, and if discharge is not carefully managed, aquatic life and environmental balance will be impacted negatively. However, appropriate solutions are available for water management in the power industry. The Veolia Actiflo® and Hydrotech™ discfilter products have been winning technologies for our existing power customers, so we hope to have engaging conversations and meetings about these solutions with more companies at the show.”

Tried and Tested Technologies

At Power-Gen Asia 2017, Veolia is exhibiting its Actiflo® and Hydrotech™ microscreen filter technologies. Both advanced technologies have been well received by the power industry.

• Actiflo® is a high rate clarifier exclusively developed and patented by Veolia. With over 1000 global references, Actiflo® is known for its performance in the pre-treatment of makeup water, cold lime softening, and side stream treatment. The clarifier is an ideal solution for recycling process water and pre-treating boiler feed or water within a power plant cooling tower. Compared to conventional clarifiers, Actiflo® has a small footprint resulting in competitive installed costs, and can be used for process water production, wastewater treatment, reuse and recycling, as well as storm water run-off treatment.

A demo unit of the Actiflo® system is on display at the Veolia booth.

Veolia will showcase two filters under the Hydrotech™ range – the Hydrotech™ Discfilter and the Hydrotech™ Drumfilter. Manufactured in Sweden, Hydrotech’s unique filter panels feature unparalleled quality and durability. The small footprint, as well as other technical features of the solution, results in cost-competitive installations.

• Hydrotech™ Discfilters are mechanical and self-cleaning filters that offer a large filter area in a small footprint. Equipped with self-cleaning nozzles, the Discfilter eliminates the need for a backwash strainer. The easy to operate and maintain system also features flexibility in construction materials, and enables water and energy savings. The Discfilter is available in several series to cater to a variety of flow requirements.

• Hydrotech™ Drumfilters are specially designed for high performance in systems where preventing particles from fragmentation is essential. The unit features a modular design, enabling easy maintenance and the ability to meet the actual flow capacity and performance requirements of filtration.

To learn more about Veolia’s technologies for the power industry, visit Veolia’s Booth B1 at Power-Gen Asia, held in Exhibit Halls 98 and 99 at the Bangkok International Trade and Exhibition Centre (BITEC) from 19 – 21 September 2017.


Veolia group is the global leader in optimized resource management. With over 163 000 employees worldwide, the Group designs and provides water, waste and energy management solutions that contribute to the sustainable development of communities and industries. Through its three complementary business activities, Veolia helps to develop access to resources, preserve available resources, and to replenish them.
In 2016, the Veolia group supplied 100 million people with drinking water and 61 million people with wastewater service, produced 54 million megawatt hours of energy and converted 30 million metric tons of waste into new materials and energy. Veolia Environnement (listed on Paris Euronext: VIE) recorded consolidated revenue of €24.39 billion in

Veolia contact:
Chin Lay LIM
+6 03 2264 1818

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NJU Leads China Team in Setting World Water Reuse Standards
Aug 14, 2017

An International Organization for Standardization subcommittee recently reaffirmed the new progress made by a Nanjing-University-professor-led Chinese team in setting up international standards for industrial water reuse.

The leader of the team is Professor Ren Hongqiang, dean of the School of the Environment, Nanjing University, and executive vice president of the university’s Yixing Environmental Research Institute.

His role was reaffirmed by the conference resolution of the Industrial Water Reuse Subcommittee of the Water Recycling Technical Committee, the International Organization for Standardization (ISO/TC 282/SC4),

The second conference of the subcommittee was held in Faro, Portugal, from May 25 to 28, and it passed the resolution.

At the conference, Professor Ren Hongqiang, Nanjing University, was appointed chair of the Industrial Water Reuse Subcommittee, according to the resolution.

The meeting decided to set up workgroups of “Classification of Industrial Water” (WG2) and “Cooling Water Reuse” (WG3), with Professor Zhang Xuxiang, the School of the Environment, Nanjing University, serving as convener of both groups.

It also discussed the three draft standards (Phase WD) prepared by Nanjing University, including the standards for industrial water classification.

It decided to move on to the next phase when it convenes, by the ISO work schedule, in Madrid November this year.

Setting technical standards is key to promoting the core competitiveness and is the “new engine” for industry transformation and upgrading in the new situation of China’s economic development.

Since the allocation of the secretariat of the industrial water reuse subcommittee and its technological counterpart to Nanjing University and its Yixing Environmental Research Institute, Professor Ren and his team have made many achievements.

Taking advantage of the university’s overall strength in environmental sciences and engineering, which ranks the third nationwide, and its internationally advanced industrial water treatment and reuse technology, Professor Ren has been for many years engaged in basic application research, technology development and engineering practice in industrial water treatment and waste water pollution control in industrial areas.

He has won national technological awards for three times. He masterminded in establishing the first industry-university-research cooperating platform, that is, Nanjing University-Yixing Environmental Research Institute, and he made great achievements in innovation and entrepreneurship.

For the past few years, Professor Ren and his team have explored the achievement transformation mode of “original technologyàplatform developmentàproject promotionàstandardizationàbusiness incubation.”

This is a method that promotes the rapid win-win development of industry and discipline.

In May 2016, Professor Ren organized and established the Committee of Water Environmental Engineering Technology and Equipment of China Association of Quality Inspection (CAQI) and was appointed president of this committee.

With Nanjing University’s Yixing Environmental Research Institute serving as the standing institution of this committee, the committee has cooperated with leading enterprises in developing and compiling national/industry/group standards.

In July 2015, Ren’s team submitted to the International Organization for Standardization an application for establishing a subcommittee on industrial water reuse (ISO/TC 282/SC4).

After a year’s negotiation, China and Israel were jointly commissioned the work of SC4 Secretariat. The secretariat work by China is undertaken by Nanjing University. Associate Professor Ye Lin, from the School of the Environment, acts as the secretary, and Yixing Environmental Research Institute serves as the local technological counterpart.

The conference in Faro marked the first time China independently put forward as the proposal the technology-oriented ISO international standards for industrial water reuse, and this shows that Nanjing University has become a world leader in industrial water treatment and reuse technology.

It is a crucial step for China’s industrial water treatment industry to take initiative in international competition, and is of great significance to the development of both environmental sciences of Nanjing University and industrial water treatment industry of our country.

SOURCE / Nanjing University China

Taiwan Must Market Itself as a Global Steward of Green
Aug 09, 2017

A concerted effort by the government and private enterprises to market Taiwan's green achievements abroad would not only benefit the nation's image, it would also create more business opportunities for Taiwan's brands, products and services.

A concerted effort by the government and private enterprises to market Taiwan's green achievements abroad would not only benefit the nation's image, it would also create more business opportunities for Taiwan's brands, products and services.

When one is asked to identify the nations that lead the world in the greening of their economies, countries such as Germany tend to spring to mind for most of us. In fact, it is generally the nations of Western Europe and Scandinavia that are recognized as de facto leaders in recycling, sustainability, and green industry. Unbeknownst to many, however, Taiwan has quietly surpassed a majority of these countries in its rates of recycling, putting the island nation in the top three of most global benchmarks.

You might be skeptical, and if you are I don't blame you. For all that Taiwan is achieving in the greening of its economy, the island does not have much of a reputation for green leadership. The truth is that many still associate Taiwan with a dirty past, a time when economic performance took precedent over environmental protection. Unfortunately for Taiwan, the nation's reputation remains stuck in this past, due in part to Taiwan's lack of assertiveness in marketing its recent achievements.

Taiwan is a world leader in recycling. It's time for more people to know it.

Did you know? Taiwan has the world's second highest effective recycling rate, second only to Germany. Taiwan citizens produce on average 0.4kg of waste per day, down from 1.14kg two decades ago, and far below today's global average of 1.2kg per person. Taiwan has reduced the amount of waste entering land-fills to less than 2% of total generated waste, converting former landfill sites into parks and community centers. Taiwanese industry, meanwhile, recycles an impressive 80% of its own industrial waste and the island now boasts more than 2,000 registered recycling companies, up from fewer than 100 a decade ago.

Taiwan has gone from laggard to leader in the span of a decade. Unfortunately, Taiwan's reputation for leadership in recycling has not kept pace.

While the average citizen of Taiwan will cite Germany as the standard-bearer of recycling, there are, despite the recent news coverage, few Germans who would say the same of Taiwan. And, in spite of the fact that all of us in Taiwan have participated in the transformation over the last decade, too few of us here fully appreciate the significance of these achievements, or recognize the opportunity for Taiwan to lead the world into the next era of recycling.

The situation today reflects many of the same challenges Taiwan has been facing for decades. Whilst the nation has highly innovative companies, a talented workforce, and world-class process engineering, the country's capabilities continue to remain little known to those outside of Taiwan. A lack of international awareness of Taiwan's leadership in recycling would not only be a shame, it would be a missed opportunity for Taiwan's green technology and service providers to lead the way in what is predicted to become a multi-trillion USD market by 2020.

Taiwan must market itself as a global steward of green

Now is not the time to be humble. If Taiwan wishes to win any significant part of the green technology and environmental services market, the country will need to be known by citizens all over the world as a global steward of green and sustainable practices.

To raise Taiwan's profile, the government should introduce a decade-long, global public relations campaign designed to raise awareness for both national and corporate-level achievements in recycling and sustainable practices.

Recent news coverage like that in the Wall Street Journal is a step in the right direction, but much more will be needed if Taiwan desires to attain Germany's reputation.

At the same time, Taiwanese corporations involved in all aspects of the green economy must themselves be more proactive in building exposure for their services and capabilities in overseas markets. Stories such as Far Eastern New Century's involvement in the development of the Adidas shoe made from recycled ocean waste, which is known only here in Taiwan, must become common knowledge to people around the world.

With Taiwan's remarkable recycling transformation well under way, we are in an ideal position to move ahead of other nations with the implementation of ever more comprehensive management policies and with trials of new and advanced technologies. Initiatives put in place by our current government have the potential to turn Taiwan into the world's greenest economy within the next decade. We should take pride in what has been achieved and what will be achieved in the coming years. We must also have the conviction to ensure the world knows it too.

(This article is reproduced with the kind permission from Mark Stocker. It presents the opinion or perspective of the original author, which does not represent the standpoint of CommonWealth Magazine.)

Mark Stocker or Shi Meng-kang has been in Taipei for more than 2 decades. He leads the team of DDG, which provides companies in the Great China region service of strategic brand consulting and brand re-designing. His experience gives him an unique perspective to the Taiwanese society and corporate culture. When he's not in office, you will probably find him biking in the mountains.

Additional reading selections can be found at

Opinion@CommonWealth website is a sub-channel of CommonWealth Magazine. Founded in January 2013 with its main focus on social, humanity and policy issues and opinions, Opinion@CommonWealth is dedicated to building a democratic, diverse platform where multi opinions can be presented.

Currently, there are approximately 100 columnists and writers co-contributing on Opinion@CommonWealth to contemplating and exploring Taiwan's future with the Taiwanese society.