11th Hong Kong Wine & Spirits Fair Opens
 
Nov 08, 2018
Category:

8 November 2018 – The 11th edition of the HKTDC Hong Kong International Wine & Spirits Fair opened today and will continue through 10 Nov (Saturday) at the Hong Kong Convention and Exhibition Centre (HKCEC). Organised by the Hong Kong Trade Development Council (HKTDC), the fair welcomed James Lau, Acting Financial Secretary of the Hong Kong Special Administrative Region (HKSAR), as the guest of honour at the opening ceremony held this morning.

HKTDC Executive Director Margaret Fong introduced the fair’s highlights at the opening ceremony. “Gathering 1,075 exhibitors from 33 countries and regions, the 11th edition of the fair showcases an extraordinary variety of wines and spirits from around the world. We are particularly pleased to welcome new exhibitors and pavilions from New Zealand, Norway, Peru, Sweden and Switzerland,” Ms Fong said.

Group pavilions joining the fair for the first time include the China Council for the Promotion of International Trade Sichuan Council, the Department of Commerce of Zhejiang Province, Ningxia’s General Office of Administrative Committee of Grape Industry Zong of Helan Mountain’s East Foothill Wine Region, the Czech Grape and Wine Producer Association, Gifu Prefecture and the Niigata Sake Brewers’ Association from Japan, and Peru.

Following the HKSAR Government’s decision to eliminate all duty-related customs and administrative controls on wine in 2008, wine imports have seen a seven-fold leap – from HK$1.6 billion in 2007 to HK$12 billion in 2017. During this period, Hong Kong developed rapidly as a wine trading and distribution centre, serving as a gateway for wines entering the Chinese mainland. Hong Kong has many advantages as a wine trading hub, with wine-related businesses – including auctions, retailing, warehousing, catering and logistics – developing alongside wine trading and distribution. Since 2009, Hong Kong has become one of the world’s largest wine auction centres, with sales topping US$98 million in 2017.

World of Olive Oil & Organic Wine and Spirits Corner Make Fair Debut
This year’s fair sees the launch of the World of Olive Oil at the Vinitaly Pavilion to promote various kinds of premium olive oils, where visitors can enrich their knowledge and sample a selection of olive oils. The Organic Wine and Spirits Corner features a range of organically produced beverages for visitors to try.

Global exhibitors are showcasing an array of wines and exhibits at the fair. Some of the highlights include:

  • 2013 Cabernet Sauvignon Napa Valley from the famous United States winery Castello di Amorosa, which resembles a medieval castle. The wine was awarded 93 points by renowned wine critic James Suckling;
  • Junmai Daiginjo “ZENITH Dewasansan” from the TATENOKAWA brewery in Japan’s Yamagata Prefecture, which is the world’s first and only brewery to accomplish a rice polishing ratio of 1%, demonstrating its excellence in sake-brewing procedures. Only 150 bottles of this sake have been produced;
  • Clos Du Val Estate Cabernet Sauvignon from Clos Du Val, the oldest winery in Napa Valley, which changed the world’s view on California’s Cabernet Sauvignon in the 1976 “Judgment of Paris” wine tasting;
  • Gustav Dill Vodka, made using aroma distillation at a 160-year-old distillery in Finland. It was awarded the International Wine and Spirits Competition Trophy for the best vodka and tonic as well as IWSC Gold in 2017;
  • Wheat Blanc from Sweden - an organic beer that uses champagne yeast during the brewing process to give a fruity tone and a unique taste.

    The fair also features Liquor & Beverage Products, Whisky and Spirits and Beer zones, together with zones that promote the industry’s all-round development, including Wine Education, Wine Investment, and Wine Accessories, Equipment and Services, at which Tmall, the well-known Chinese mainland online shopping platform, joins the fair for the first time. Food-pairing products are showcased at the Friends of Wine zone.

    Asia Wine Academy Returns
    Following a successful debut in 2017, the Asia Wine Academy, co-organised by the HKTDC and the Hong Kong Polytechnic University School of Hotel and Tourism Management, returns this year. On the theme of “Seeking Greatness: Decoding Wine Quality”, Masters of Wine Jeannie Cho Lee and Sarah Heller will share their insights on Italian and French wines, exploring how wine style, region and production method will affect wine quality and assessment methods. Participants who complete the courses will be awarded a certificate. Public visitors can also enrol in the Asia Wine Academy at a special price of HK$880 (original price: HK$990) at the fairground. The price includes a complimentary Wine & Spirits Fair admission ticket (valid for 10 Nov) and a Lucaris crystal wine glass (to be redeemed on 10 Nov only) on a first-come, first-served basis and while stocks last. The package has a total value of HK$1,300.

    The Wine Industry Conference was held today under the theme “Driving Growth: The Flourishing Asia Wine Market”. The 10th Cathay Pacific Hong Kong International Wine & Spirit Competition Award Ceremony will be held during this evening’s cocktail reception. The Gala Wine Dinner, with the theme “Forest of Delights”, follows the cocktail reception. Guests will enjoy a menu crafted by Amerigo Tito Sesti, Head Chef at J’AIME by Jean-Michel Lorain, a one-Michelin-star French restaurant in Bangkok, paired with fine wines sponsored by the fair’s exhibitors. Seminars held tomorrow will discuss hot industry issues including “Go beyond 42 Customs Districts: Leap on the Wine Express to the Mainland Market” and “Think Like an Insider: Secrets of Wine Sourcing”.

    Public Day: Wine Tasting Experience
    The last day of the Wine & Spirits Fair (10 Nov) will be open to members of the public aged 18 and above. Regular tickets will be priced at HK$200* and each ticketholder will receive a Lucaris crystal wine glass on a first-come, first-served basis while stocks last.

    Events on Public Day include “Discovery of Key French Wine Regions”, featuring Master of Wine Debra Meiburg; “An Introduction to Key Sake Styles”, where visitors will learn more about sakes; “West-meeting-East: Comparing Wine & Sake”; and whisky-tasting seminars featuring popular whisky brands such as “Highland Park Presents: ‘The Orkney Single Malt with Viking Soul’”. The fairground also features a wine-pairing station hosted by the International Culinary Institute to help the public learn more about enjoying wine with different delicacies.

    This year, the HKTDC is once again organising the Hong Kong Wine Journey citywide promotion, putting together around 90 wine-related activities in November. In addition to enjoying free corkage at selected restaurants, the public can take part in a series of wine tastings, themed tours and wine-pairing events, among others, to enjoy an amazing fine wine experience. For details, please refer to the Hong Kong Wine Journey map or the event website.

    * Ticket Details

    Public Day tickets are available at the fairground at HK$200. From now until 9 Nov, members of the public can purchase Public Day tickets at a special price of HK$99 through Clink Digital Media, Tap & Go wallet, HKTVmall, HOKOBUY, the Octopus App (Octopus card or O! ePay), Price.com, Ticketflap, and Yahoo. Participants will receive a Lucaris crystal wine glass on a first-come, first-served basis while stocks last.

    Fair website: www.hktdc.com/hkwinefair/
    Hong Kong Wine Journey: www.hktdc.com/hkwinejourney
    Asia Wine Academy: http://hkwinefair.hktdc.com/dm/2018/asia_wine/index_en.html
    Cathay Pacific Hong Kong International Wine & Spirit Competition: http://www.hkiwsc.com/

    Media Enquiries
    Please contact the HKTDC's Communications & Public Affairs Department:

    Katherine Chan Tel: (852) 2584 4537 Email: katherine.cm.chan@hktdc.org
    Iris Chow Tel: (852) 2584 4241 Email: iris.cc.chow@hktdc.org

    - ASIA TODAY News Global Distribution http://www.AsiaToday.com

  •  
     
    California wine on track for extraordinary 2018 vintage following picture perfect weather patterns and harvest timing
     
    Nov 08, 2018
    Category:

    China trade dispute fails to dent confidence among U.S. participants at Hong Kong International Wine & Spirits Fair
    due to booming home demand and robust exports elsewhere in Asia

    Hong Kong --( ASIA TODAY )-- Wine makers in California’s Napa Valley are witnessing an almost picture-perfect growing season in 2018, with mild spring weather conditions delivering an extended bloom, grapes ripening steadily in the summer months and a long steady harvest continuing well into October. The net result is that the 2018 vintage is on track to be one of the best ever. Napa Valley accounts for a quarter of America’s wine produce and recorded US$119 million exports to Hong Kong and China last year.

    With abundant supply, wineries from California participating at this year’s Hong Kong International Wine & Spirits Fair, are confident on stronger sales to the city and Southeast Asia, despite the ongoing trade tensions with China. California wine exports to China were up 14 percent, for the first 6 months of 2018, compared to the same time last year.

    In fact, the ongoing trade dispute with China is proving highly beneficial to Hong Kong as supplies are routed elsewhere in Asia via the duty-free wine trading hub.

    “We are expecting a bumper harvest from North America’s premier wine growing region, with perfect weather patterns characterized by warm, dry days and cool evenings,” said Jeffrey Williamson, Director, California State Trade Expansion Program (STEP) who is leading the Wines of California Pavilion.

    “Demand for top rated wines is also expected to remain strong on the back of a booming U.S. economy and robust exports overseas. Asia remains a promising market as the increasingly affluent urban middle class seek out new high-end products to try,” he said.

    According to the Wine Institute, an advocacy group based in San Francisco, US wine exports reached US$1.5 billion in winery revenues in 2017 – 90 percent came from California. Exports to Hong Kong were up by 15 percent at US$119 million while China rose by 6 percent to US$77 million, compared with 2016.

    Cabernet Sauvignon, Chardonnay, Merlot, Pinot Noir, Riesling, Rose and Zinfandel have always proven popular with Californian wine connoisseurs in Hong Kong. This year, 11 leading producers and distributors from well-known growing regions will be attending the Hong Kong International Wine & Spirits Fair at booth 3C-C14, Wines of California Pavilion this week.

    These producers include Grand Napa Vineyards, Silvia Cellars, Guglielmo Winery, Hestan Vineyards, New World Wine Club, and California Wines for You. California is also introducing Gracias Madre, a pure Puerto Rican rum bottled in California, and MDT Services, a distributor of Southern California craft beer.

    “The Hong Kong International Wine & Spirits Fair will see California exporters showcasing quality-assured wine and spirits products with tasting sessions throughout the show,” added Williamson.

    About California STEP

    The California State Trade Expansion Program (California STEP) project leverages a statewide network of state, federal, private and non-profit trade promotion organizations to facilitate export promotion, activities, serving targeted industries, to drive exports for small businesses.

    Managed by the California Department of Food and Agriculture in partnership with the Governor’s Office of Business and Economic Development (GOBIz) the network of STEP Partners implement a range of export promotion programs serving multiple sectors, including Information & Telecommunications Technologies, Green Technologies, Food and Agricultural Products, California Lifestyle Products, Aerospace, Medical and Scientific Instrumentation, Transportation Equipment and Industrial Machinery.

    Issued on behalf of California State Trade Expansion Program by Newell Public Relations.

    For media enquiries, please contact:
    Jackson Chan (Newell PR)
    Tel:2117 5026 / 6153 1679
    Email:jacksonc@newell.com

    Anderson Cheong (Newell PR)
    Tel: 2117 5017 / 5606 2026
    Email: andersonc@newell.com

    - ASIA TODAY News Global Distribution http://www.AsiaToday.com

     
     
    Chile's cherry exporters invite Chinese consumers to ‘enjoy a red moment’
     
    Nov 07, 2018
    Category:

    ASOEX’s Chilean Cherry Committee announces launch of ambitious 39-day campaign in China, focused during and around Chinese New Year

    SANTIAGO, CHILE, November 05, 2018 --( ASIA TODAY )-- Chilean cherry exporters, who form part of ASOEX’s Chilean Cherry Committee, are launching an ambitious, consumer-focused promotional campaign in China, which will emphasize opportunities to share Chilean cherries with family and friends. Under the slogan, ‘Enjoy your red moment,’ the 2018-19 campaign is aiming to build on the success of last year’s Chilean cherry promotional drive in China by taking in a wider range of cities, wholesale markets and retail outlets across the country.

    An industry-wide effort bringing together Chilean growers, exporters and the Chilean government, together with Chinese produce importers, distributors and retailers, the 360º campaign will feature outdoor media advertising and point-of-sale promotions across 65 cities over 39 days.

    In the run-up to Chinese New Year on February 5, 2019, the campaign will focus on social media actions, promotional work on China’s most important e-commerce platform, trade media advertising, PR events, and merchandising, as well as advertising on outdoor media. The reach of the campaign will be nationwide across China, with a greater emphasis on regional cities.

    Charif Christian Carvajal, Marketing Director of the Chilean Fresh Fruit Exporters Association (ASOEX) for Asia and Europe, said the focus of the ‘Enjoy your red moment’ campaign would be on occasions and moments when Chinese consumers can eat, share and enjoy Chilean cherries. “We want Chinese consumers to enjoy a ‘red moment’ with healthy, delicious Chilean cherries; a moment of sharing with family because Chinese people love sharing food around a table with friends and family,” he said.

    Initially launched at Asia Fruit Logistica in September, the 2018-19 promotional campaign will run before, during and after Chinese New Year, although Carvajal emphasized the need to encourage consumption at other times of the year. “It’s very important to continue marketing Chilean cherries in China outside of Chinese New Year, so our objective is to promote Chilean cherries before and after to maintain the frequency and penetration of purchase,” he said.

    With the objective of strengthening the promotional presence of Chile’s cherry sector in China, the Committee alongside the association have this season opened its first China office, based in Shanghai.

    Ronald Bown, Chairman of the Board of the Chilean Fruit Exporters Association, said: “Last year’s cherry promotional campaign was very successful. In fact, it was recognized as the marketing campaign of the year in the Asia Fruit Awards event celebrated in Hong Kong earlier this year. In this context, we believed it was time to establish a China-based office with the objective of facilitating the implementation of the campaign and strengthening the ties with our key stakeholders in the market, thus leading to an even more effective campaign.”

    Estimates by the Chilean Cherry Committee, as of October 15, 2018, have exports of cherries from Chile worldwide reaching 180,000 tonnes. However, it should be noted that this may be adjusted in mid-November, given the recent adverse climatic conditions experienced in Chile.

    Contact:
    Charif Christian Carvajal
    Marketing Director, Europe & Asia, ASOEX
    +34 915247437
    ccarvajal@asoex.cl

    - ASIA TODAY News Global Distribution http://www.AsiaToday.com

     
     
    The Korea Ginseng Association's regional festivals are going successfully
     
    Oct 24, 2018
    Category:

    SEOUL, South Korea, Oct. 24, 2018 /PRNewswire/ -- The Korea Ginseng Association reported that the annual October Korean Ginseng festivals, total 16 of them this year, are successfully being held across the nation.

    Among the 16 festivals, Anseong World Organic Ginseng Summit, 2018 Kaesong Ginseng Festival, Geumsan Insam Festival, Seosan Ginseng Farmers Market, Hongcheon Luxury GInseng and Korean Beef festival, Eumseong Ginseng Festival, and Jeungpyeong Ginseng Festival have successfully finished.

    At these festivals, the increased number of foreign tourists garnered attention, reflecting the influence of Hanryu and growing global interests in the Korean Ginseng.

    At the Geumsan Insam Festival, interactive booths that provided opportunity to experience traditional Korean medicine market, brewing new sprout ginseng liquor, and soap-making grabbed visitors' interests.

    'Anseong World Organic Ginseng Summit 2018' operated an exhibition that provided education about and samples of ginseng; other activities such as Organic Ginseng Hunt, making ginseng plant pots, and food courts were also popular.

    Hongcheon Luxury Ginseng and Korean Beef festival connected the farmers with consumers directly. The cooking area is located next to the market space to provide a space for the visitors to buy and enjoy good quality products at affordable prices. Traditional game of tug-of-war and cooking contest also entertained the visitors.

    The Korean Ginseng festival will continue until the end of October in other regions:

  • Seoul (Korean Ginseng Festival);
  • Gyeonggi (Anseong Ginseng Festival, Hwaseong Ginseng Festival, Icheon Ginseng Festival, Ganghwa Korean Ginseng Festival, Kimpo Ginseng Festival, Paju Kaesong Ginseng Festival);
  • Jeonbuk (Korean Red Ginseng Festival);
  • Kyungpook (Kyungpook Yeongju Punggi Ginseng Festival)

    The above-mentioned festivals are awaiting tourists and visitors.

    The Korea Ginseng Association's vice-chairman Han-Seung-Hun says, "Through these Korean Ginseng festivals happening across the region, I hope visitors can become familiar with the world-famous Korean Ginseng."

    For details on festival dates and schedule, please see www.korean-ginseng.org.

    Source: The Korea Ginseng Association

    - ASIA TODAY News Global Distribution http://www.AsiaToday.com

  •  
     
    Govt of Maharashtra Supports Mumbai World Tea Coffee Expo 2018 For Its Efforts To Promote These Vital Sectors In Maharashtra
     
    Sep 06, 2018
    Category:

    Being held every year at Mumbai, the 2018 edition of World Tea Coffee Expo has received support from the Government of Maharashtra recognising its role is establishing Mumbai & Maharashtra as the pivotal destination for players in the Tea, Coffee & Allied industries to congregate and do business. Thanks to WTCE, Mumbai, the capital of Maharashtra and the financial capital of India, has become the favoured location for national and international stakeholders to explore business and enhance trade opportunities. Country pavilions from Indonesia, India, Sri Lanka and many others shall be a major feature at this expo.

    The 6th edition of World Tea Coffee Expo, India’s only international trade fair focussed on the Tea, Coffee and allied sectors shall be held at a new venue namely Nehru Centre Worli Mumbai and shall be spread over 2 floors. With 90+ exhibitors from 8 countries including government pavilions and 4000+ trade visitors, WTCE 2018 shall be held from Thursday 29th Nov to Saturday 1st Dec 2018 and marks South Asia’s largest dedicated annual gathering of the Tea, Coffee and related segments. The Expo offers huge potential for appointing Distributors, Bulk orders, joint ventures, franchising, networking, knowledge-sharing, meeting government officials, marketing alliances, and overall branding.

    WTCE showcases latest innovative products, machineries, packaging, technologies, vending solutions, flavours, sugar, stevia, flavours, Retail Chains, certifications, Premixes, government boards etc. IN 2017, WTCE had showcased products/technologies from over 70 exhibitors with Govt Pavilions from India, Sri Lanka and Nepal attracting 3700+ visitors. The 3-day trade fair at Mumbai had witnessed some major networking among business community in the form of bulk deals, joint ventures and alliances, franchise enquiries, appointment of agents and generation of versatile business leads. WTCE is visited by buyers from a host of countries including USA, EU, UAE, UK, New Zealand, Sri Lanka, China, Nepal, Iran, Russia etc alongwith with India.

    Thanks to the proliferation of café culture phenomenon, market is growing rapidly with the entry of many local and regional players offering specific products for multiple end-users. With anticipated attendance from more than 4000 serious buyers from across the globe, companies participating at WTCE can substantiate their foothold in the market or enter newer markets. Since its launch in 2013, the expo has brought global industry players closer, enabled mega deals in addition to being the ideal launch pad for new products in the Indian markets especially for SMEs who don’t have large budgets who aspire for national / international expansion

    Apart from representatives from the Hot Beverages Sector, the expo also attracts some major stakeholders from related sectors including Hoteliers and Institutional Caterers, Restaurateurs / Cafe owners / Resorts/ Caterers, Airlines representatives, Importers & Exporters, Hotel Suppliers Dealers, Mass Grocers, Supermarkets & Malls, Purchase Managers of large offices &retail chains, Packaging professionals, Dieticians / Nutritionists / Food Professionals, Chefs and cooking experts, Tea & Coffee Aficionados etc.

    The Conference and Workshops impart deeper understanding of and appreciation for the trade especially the challenges of expanding online. For further information please log onto www.worldteacoffeeexpo.com or call on +912228625132 or email to info@worldteacoffeeexpo.com

    - ASIA TODAY News Global Distribution http://www.AsiaToday.com

     
     
    Seafood Expo Asia’s Three-Day Event Starts Today
     
    Sep 04, 2018
    Category:

    HONG KONG, 4 September, 2018 --( ASIA TODAY )-- Seafood Expo Asia opens its 9th edition today to welcome thousands of international seafood professionals. The three-day expo is the region’s leading showcase of the world’s latest and best live, fresh, frozen and value-added seafood products, satisfying buyers’ sourcing and purchasing needs. As an ideal business-matching platform, visitors have the opportunity to network with worldwide suppliers and learn about the latest seafood trends, join a series of interactive culinary demonstrations and watch the exciting annual Young Chef Challenge . Organized by Diversified Communications, Seafood Expo Asia takes place at the Hong Kong Convention and Exhibition Centre this week from 4-6 September, 2018.

    This year’s exposition features 224 exhibiting companies from 34 countries, including new participating countries Bulgaria, Fiji, Greece, Kiribati, Monaco, Oman, Papua New Guinea, Philippines, Romania, Solomon Islands and Tonga. Twenty-one country and regional pavilions are represented this year, with new pavilions from China, Ireland, Korea, Japan and Solomon Islands, each showcasing their own unique, local premium products to the seafood community.

    “Seafood Expo Asia attracts industry buyers from restaurants, supermarkets, hotels, catering services, importers and distributors looking to source new products and discover the latest market trends and demands,” says Event Director, Ms. Iris Kwan. “According to the 2017 visitor survey results, 84% of the respondents indicated that they would attend again in 2018. Buyers from over 65 countries in Asia, Oceania, North America, and Europe attend Seafood Expo Asia every year, which is a testament to the exposition’s prominence in the seafood industry.”

    One of the ‘must attend’ areas on the exhibition floor is the Tasty Kitchen, a new event featured in the Product Showcase. The open and engaging market-style setting Product Showcase provides a one-stop sourcing platform with all kinds of new products and best sellers brought by international suppliers. Visitors have the opportunity to taste a variety of unique seafood products from Canada, China, Fiji, Hong Kong, Japan, Netherlands, Philippines, Poland, Romania and Thailand.

    Among the products presented throughout the exposition, buyers can discover some of the latest and finest products highlighted in the Product Showcase and Tasty Kitchen.For the full Product Showcase and exhibitor listing, please visit www.seafoodexpo.com/asia/.

    About Seafood Expo Asia
    Seafood Expo Asia is a trade event where buyers and suppliers of seafood from around the world come together to network and conduct business in the lucrative Hong Kong and Asia Pacific markets. The event’s ninth edition takes place from the 4-6 September 2018 at the Hong Kong Convention and Exhibition Centre in Wanchai, Hong Kong. SeafoodSource.com is the exposition’s official media covering industry news year-round. The exposition is produced by Diversified Communications and is co-located with Restaurant & Bar Hong Kong.http://www.seafoodexpo.com/asia.

    About Diversified Communications
    Diversified Communications is a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities and digital and print publications. As producers of these market-leading products Diversified Communications connects, educates and strengthens business communities in over 14 industries including: food and beverage, healthcare, natural and organic, business management and technology. The company's global seafood portfolio of expositions and media includes Seafood Expo North America/Seafood Processing North America, Seafood Expo Global/Seafood Processing Global, Seafood Expo Asia and SeafoodSource.com. Diversified Communications, in partnership with SeaWeb, also produces SeaWeb Seafood Summit, the world’s premier seafood conference on sustainability. Established in 1949 and headquartered in Portland, Maine, USA with divisions and offices around the world, Diversified Communications remains a privately held, third generation, family-owned business. For more information, visit:http://www.divcom.com

    Hong Kong
    Ruby Cheung
    Cred Communication Limited
    Tel: 2110 3519
    Mobile: 6742-9372
    Email: ruby@credcommunications.com

    USA
    Christine Pedersen, Marketing Director
    Diversified Communications
    Phone: +1 207-842-5488
    Email: cpedersen@divcom.com

    - ASIA TODAY News Global Distribution http://www.AsiaToday.com

     
     
    Seafood Expo Asia to highlight market trends of APAC seafood market and showcase seafood from across the world
     
    Aug 29, 2018
    Category:

    HONG KONG, 24 August 2018 --( ASIA TODAY )-- The 9th edition of Seafood Expo Asia organized by Diversified Communications will open its doors in less than two weeks with an exciting line up of expert speakers and exhibitors from around the world including Bulgaria, France, Korea, Spain, Thailand and the USA. Visitors will discover the latest trends, source all types of seafood products and do business with the global seafood community through the many networking opportunities at the expo— taking place 4-6 September at the Hong Kong Convention and Exhibition Centre.

    Seafood Expo Asia offers a wide range of activities alongside the trade exhibition to further enhanced participants’ experience with their sourcing and purchasing needs for fresh, frozen and processed seafood. This year’s event will feature an inspiring open market-concept Product Showcase, which will highlight a new “Tasty Kitchen” where buyers will be able to taste seafood products from around the world by sampling some of the exhibiting products.

    The Demonstration Theatre will host a series of culinary demonstrations by professional chefs who will explain how to prepare special seafood species and the best way to consume them. The 2018 Young Chef Challenge, scheduled every day during the exposition, will spotlight eight young chefs eager to show off their culinary talents by using sustainable seafood species to create their dishes. The judging panel, consisting of Mr. Gerhard Passrugger, Executive Chef from Grand Hyatt Hong Kong, Mr. Pedro Samper, Executive Chef from The Langham Hong Kong, Miss Vicky Lau, Chef and Owner of Tate Dining Room & Bar, and the event ambassador Gabriel Choy, will deliberate on the winning contestant, which will be announced on the last day of the event (6 September 2018). Celebrity chef, Christian Yang, will also be joining the Young Chef Challenge as guest judge and host a master class on 4 September to demonstrate one of his creative seafood dishes.

    The latest industry insights will be revealed by global industry players and professionals during the two-day conference program, which will be presented in the Conference Area. Euromonitor International, one of the world’s leading providers for global business intelligence and strategic market analysis will uncover the untapped business potential of processed seafood in Asia Pacific, while IGD (The Institute of Grocery Distribution) will present the changing face of retail in Asia, covering Asia’s grocery market development, trends, new retail innovation and best practice on fresh seafood in-store. Guangdong Evergreen Group will highlight how technology in aquaculture will ensure production of quality and safer seafood, Eachmile Technologies Pte, Ltd will examine blockchain application for data ecosystem for the global seafood industry. A panel discussion, led by SeafoodSource’s editor, Chris Chase, and fellow panelists from Grand Hyatt, KLG Fine Food, ADMCF and Dah Chong Hong will explore the business opportunities and consumer trends in Asia within the realm of sustainable seafood.

    With over 200 exhibiting companies from more than 30 countries, this year’s Seafood Expo Asia will offer attendees opportunity to access authentic up-to-date business information and view and taste seafood products from around the world. Newly exhibiting countries in 2018 include: Bulgaria, Fiji, Greece, Kiribati, Monaco, Oman, Papua New Guinea, Philippines, Romania, Solomon Islands and Tonga. They will be joining Thailand, Korea, USA, Spain, France and Taiwan that are among the 21 returning country pavilions. Trade visitors will also be able to explore seafood from the newly added pavilions from Ireland, China, Japan and Solomon Islands. For more information or to register a free trade pass, please visit http://www.seafoodexpo.com/asia.

    -Ends

    About Seafood Expo Asia
    Seafood Expo Asia is a trade event where buyers and suppliers of seafood from around the world come together to network and conduct business in the lucrative Hong Kong and Asia Pacific markets. The event’s ninth edition takes place from the 4-6 September 2018 at the Hong Kong Convention and Exhibition Centre in Wanchai, Hong Kong. SeafoodSource.com is the exposition’s official media covering industry news year-round. The exposition is produced by Diversified Communications and is co-located with Restaurant & Bar Hong Kong.

    About Diversified Communications
    Diversified Communications is a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities and digital and print publications. As producers of these market-leading products Diversified Communications connects, educates and strengthens business communities in over 14 industries including: food and beverage, healthcare, natural and organic, business management and technology. The company's global seafood portfolio of expositions and media includes Seafood Expo North America/Seafood Processing North America, Seafood Expo Global/Seafood Processing Global, Seafood Expo Asia and SeafoodSource.com. Diversified Communications, in partnership with SeaWeb, also produces SeaWeb Seafood Summit, the world’s premier seafood conference on sustainability. Established in 1949 and headquartered in Portland, Maine, USA with divisions and offices around the world, Diversified Communications remains a privately held, third generation, family-owned business.

    For media interviews or photographs that accompany this announcement, please contact

    Ruby Cheung Cred Communication Limited
    Tel: 2110 3519
    Mobile: 6742-9372
    Email: ruby@credcommunications.com

    USA
    Christine Pedersen, Marketing Director
    Diversified Communications
    Phone: +1 207-842-5488
    Email: cpedersen@divcom.com

    - ASIA TODAY News Global Distribution http://www.AsiaToday.com

     
     
    Singapore Seeks UNESCO Status For Hawker Centers – Malaysians Not Amused
     
    Investvine, A Company of Inside Investor, Ltd.
    Aug 26, 2018
    Category:

    Singapore Prime Minister Lee Hsien Loong in his speech at the republic’s National Day Rally on August 19 said that the city state will be nominating its rich hawker culture for UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity.

    He said Singapore’s hawker centers were its “community dining rooms” and a unique part of the country’s heritage and identity.

    If the bid is successful, Singapore”s hawker culture will join the likes of Malaysia’s Mak Yong theater from Kelantan, Indonesia’s batik and India’s yoga on the world stage.

    Started in 2008, the list, which has about 400 elements to date, sets out to demonstrate the diversity of world heritage and ensure their protection.

    Lee described the Singapore Botanic Gardens’ inscription as a UNESCO World Heritage site in 2015 as a proud moment for the country, adding that putting Singapore’s hawker culture on the list of intangible cultural heritage will “help to safeguard and promote this unique culture for future generations”.

    “It will also let the rest of the world know about our local food and multicultural heritage,” Lee was reported saying.

    Singapore’s hawkers started out as migrants who peddled their food on streets and sidewalks. They were moved into more sanitary purpose-built facilities by the government from the 1970s. Hawker centers are still being built today and by 2027, a total of 127 hawker centers will be in operation.

    However, not everyone is impressed by the move. Malaysian chefs are “frying” Singapore’s bid to nominate its hawker culture for the UNESCO list.

    While every country has its own unique street food identity, the move by Singapore suggested a lack of confidence and “arrogant behaviour” by the city state, said celebrity chef Redzuawan Ismail, better known as Chef Wan.

    “People who lack confidence in their food will go all out to do these things for recognition,” he said.

    “It’s not necessary to announce to the world that you have this or that. By taking this route, it’s a bit of arrogant behaviour. Food is meant to be enjoyed by everyone and not for us to pick fights over who owns what. We already fight about everything else, such as territorial claims, oil and water,” he argued.

    Another celebrity chef, Ismail Ahmad, said the Singaporean hawker culture was usually confined within buildings while in Malaysia, it was widespread and could be found in both urban and rural areas.

    “Ours are very original and diverse. If you go to a hawker center in Malaysia, the food is to die for because of our sensitivity in using fresh ingredients and efforts to sustain the originality of our dishes,” he said.

    “That’s the uniqueness of ours compared to theirs. Theirs is monotonous. Their hawker centers are beautiful but tasteless,” he added.

     
     
    Contact
    Company Investvine, A Company of Inside Investor, Ltd.
    Contact Imran Saddique
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    4 HKTDC August Fairs, Chinese Medicine Conference Conclude
     
    Aug 20, 2018
    Category:

    20 August 2018 – Organised by the Hong Kong Trade Development Council (HKTDC), the 29th Food Expo, the 10th Hong Kong International Tea Fair, the third Beauty & Wellness Expo and the fifth Home Delights Expo, as well as the International Conference of the Modernization of Chinese Medicine & Health Products which is jointly organised with the Modernized Chinese Medicine International Association Ltd, concluded successfully today. The four HKTDC fairs attracted a record number of nearly 2,100 exhibitors and drew 510,000 visitors.

    Targeting trade buyers, the Food Expo’s Trade Hall and the Hong Kong International Tea Fair opened from 16-18 August. “The HKTDC organised over 100 buying missions from 27 countries and regions to visit the exhibitions and source products. The atmosphere at the events was great, and a large number of trade buyers reported satisfactory results. The Food Expo’s Trade Hall attracted more than 21,000 trade buyers, an increase of 3.5% compared with last year,” said HKTDC Deputy Executive Director Benjamin Chau.

    Ideal Business-matching Platform Creating Trade Opportunities

    The Food Expo’s Trade Hall gave international buyers a one-stop sourcing platform. Sheik Rajena, the Regional Director of Mohamed Mustafa & Samsuddin Co. Pte Ltd from Singapore, said they had already placed an order with a Chinese mainland supplier for a shipping container of confectionery worth in excess of US$100,000. “Negotiation is underway with an Iranian exhibitor for a container of dried figs worth about US$120,000, and with a Hong Kong exhibitor for a variety of chocolates with an estimated value of US$150,000.”

    This year, Thailand’s Department of Industrial Promotion organised a Thailand pavilion at the HKTDC Food Expo for the first time, bringing in 16 food producers. One exhibitor has received an order from a Singaporean buyer for a container of crispy chicken sticks. Another company secured orders for three containers of food from Japanese and Korean buyers. The responses were very encouraging.

    Jerzy Szostek, a buyer from Poland, visited the Tea Fair and talked to more than 30 Chinese mainland tea suppliers at the fair. He planned to buy five to 10 containers of green tea and black tea a year from his favoured suppliers.

    Beauty & Wellness Expo: Korean Products Sold out at “K-Beauty Expo Hong Kong” Pavilion

    The third Beauty & Wellness Expo ran from 16-20 August. This year, the HKTDC teamed up with the Korea International Exhibition Center (KINTEX) for the first time to launch a “K-Beauty Expo Hong Kong” pavilion under the theme of “Stylish K-Beauty”. The pavilion featured a wide variety of products from 45 Korean brands, which were greatly welcomed by consumers.

    Timothy Park, Overseas Business Manager of Manseok Tech Co. Ltd from Korea, said: “Since Hong Kong is a good market for Korean skincare products, we are participating at the Beauty & Wellness Expo for the first time. We hope to expand into the Asian market through the expo, to collect valuable customer feedback about our products and to look for distributors. Through the HKTDC’s business matching service, we have met with a few distributors from Hong Kong who are very interested in our products. Consumers also like our products; the oxygen moisturising cream and eyelash curlers were sold out at the expo. We estimate our sales at the five-day expo would reach HK$100,000.”

    The concurrent Home Delights Expo was also welcomed by the public. ITSU World (HK) Limited participated as a first-time exhibitor this year, and its Operations Director Hei Ho noted: “We already sold more than HK$150,000 worth of massage chairs on the first day of the expo and we expect our sales turnover to hit HK$1.2 million by the end of the expo. The expo is a good place to promote our brand and do business.”

    Pilot Food Container Lending Service and Cooperation with Charities in Food Waste Collection

    To promote “plastic-free” living, an on-site food container lending service was pilot-run at the Food Expo this year. Visitors could borrow a reusable food container with wooden utensils at a cash deposit of HK$20, and reclaim the deposit by returning the used food container when leaving the fairground. The service was run jointly by the HKTDC, NWS Holdings Limited and social enterprise BottLess, with the wooden utensils sponsored by Hong Kong Convention and Exhibition Centre (Management) Limited.

    “We are pleased to see positive responses from visitors to the food container lending service. Despite being a trial run this year, it has effectively raised environmental awareness among the public. Some visitors even brought their own utensils and food containers in support of the cause,” said Mr Chau. “We will learn from this year’s experience and will hopefully expand the scale of the lending service with enhanced promotion next year, bringing across the message of ‘waste reduction at source’.”

    The HKTDC continued to cooperate with “food rescue” charities, Food For Good and Food Angel, to collect and recycle packaged edible food and food waste at the fairground, and to invite exhibitors to donate food to needy communities after the fair.

    Media Enquiries

    This media release was distributed by Strategic Public Relations Group (SPRG) on behalf of the HKTDC. For further media enquiries, please contact:

    Strategic Public Relations Group (SPRG)

    Andico Tsui
    Tel: +852 2114 4346 / +852 6902 3831
    Fax: 2114 0880
    Email: andico.tsui@sprg.com.hk

    Sonya Lai
    Tel: +852 2114 4984 / +852 6671 3008
    Fax: 2114 0880
    Email: sonya.lai@sprg.com.hk 

    HKTDC’s Communication & Public Affairs Department

    Katherine Chan
    Tel: +852 2584 4537
    Email: katherine.cm.chan@hktdc.org

    Angel Tang
    Tel: +852 2584 4544
    Email: angel.hc.tang@hktdc.org  

    - ASIA TODAY News Global Distribution http://www.AsiaToday.com

     
     
    California food exporters see Hong Kong’s importance as Asia’s food and beverage hub strengthen
     
    Aug 16, 2018
    Category:

    Californian food and agriculture exports to Hong Kong and China are valued at over US$3.1 billion annually

    Hong Kong’s role as Asia’s food and beverage trading hub is set to strengthen thanks to significant investment in air, road, and rail infrastructure. This is according to the California State Trade and Expansion Promotion Program that assists food and agriculture exporters who have made Hong Kong/China their second largest export market valued at over US$3.1 billion annually.

    As a primary export and re-export destination, Hong Kong’s role as a food and beverage distribution centre is crucial for Californian exporters as they seek to grow their businesses across Asia Pacific. Improvements to infrastructure including the Hong Kong-Zhuhai-Macao Bridge and Guangzhou-Shenzhen-Hong Kong Express Rail Link, both set to open this year, will provide faster time to market for Californian exporters.

    “Seen as a trendsetter for other markets in Asia, Hong Kong has excellent financial, legal and logistics infrastructure and is a major facilitator of trade within the region,” said Jeffrey Williamson, Director, California State Trade Expansion Program (STEP). “Today, Hong Kong is considered a lead market for Californian food exporters who are entering Asia or expanding their business in the region.”

    Accounting for almost half of fruit acreage in America, and thanks to the 77,500 farms and ranches, California’s agriculture industry is worth over US$46 billion, and operates within strict food laws. These farms and ranches supply more than 400 animal and plant commodities - milk, almonds, grapes and beef being the top products – and two thirds of the nation’s fruits and nuts, and one third of all vegetables alone.

    The Golden State produces over 90 percent of America’s supply of raisins, rice, pomegranates, dried plums, artichokes, figs, and pistachios and wine. Eight out of every ten almonds eaten in the world are grown in California.

    The State’s long coastline is also home to a major commercial fishing industry with tuna and swordfish being the two most popular catches, along with Asian favourites such as salmon, abalone, crab, shrimp and squid.

    “Consumers today are more than ever conscious and demanding about where their food comes from, and California has a strong reputation worldwide for producing fresh foods under strict and exacting conditions. Exporters are able to access consumers in multiple markets, notably in North and South East Asia thanks to Hong Kong being an advanced logistical hub in the region,” added Williamson.

    California will once again host a pavilion at the Hong Kong Food Expo 2018 from now until 18 August 2018. The Californian Pavilion (Booth 5C-A18) will see a host of leading gourmet food producers with dedicated stations showcasing speciality foods and beverages.

    On display at the Californian Pavilion will be American Trading International, INC, BMA Foods (edible oils), GEMSA Oils (Di’ Stefano Olive Oils, Farm to Market Oils, VITA Premium Oils), J & J Brothers Distribution (wines and spirits), New Direction Foods (ice cream and ice cream cakes), and NorQuin (a grower and supplier of quinoa and quinoa derived products). The CalAsian Chamber of Commerce, representing over 600,000 Asian Pacific Islander owned businesses in California, will also be present.

    About California STEP

    The California State Trade Expansion Program (California STEP) project leverages a statewide network of state, federal, private and non-profit trade promotion organizations to facilitate export promotion, activities, serving targeted industries, to drive exports for small businesses.

    Managed by the California Department of Food and Agriculture in partnership with the Governor’s Office of Business and Economic Development (GOBIz), the network of STEP Partners implement a range of export promotion programs serving multiple sectors, including: Information & Telecommunications Technologies, Green Technologies, Food and Agricultural Products, California Lifestyle Products, Aerospace, Medical and Scientific Instrumentation, Transportation Equipment and Industrial Machinery.

    Issued on behalf of California State Trade Expansion Program by Newell Public Relations.

    For media enquiries, please contact:

    Jackson Chan (Newell PR)
    Tel:2117 5026 / 6153 1679
    Email:jacksonc@newell.com

    Anderson Cheong (Newell PR)
    Tel: 2117 5017
    Email: andersonc@newell.com

    - ASIA TODAY News Global Distribution http://www.AsiaToday.com