World PR & Social Media Forum 2012 consists of interactive & engaging conference featuring leading key figure keynotes, brand case studies, topical Q&A and panel discussions, exhibition hall, workshops and networking. Over the past 2 years we have heard more and more companies discussing the use of Social Media. For a company, social networks allow companies to take out the middleman and become their own media. Now companies are rapidly adopting social media, much like email and websites first empowered businesses; social media is the next marketing wave.